Here’s everything you need to know about Onecard as it counts down to becoming Woolworths in a $400 million rebrand. For more details and information you should read the article. Stay tuned for all the latest ideas and updates in the PKB news.
Countdown Rebranding at Woolworths
It was recently announced that Countdown is promising a new customer loyalty program that it says will deliver increased value and a substantially improved new offering alongside an announced $400 million rebrand and revamp. Many people reacted and wondered why he was coming in the middle of a cost of living crisis. However, Consumer NZ described the timing of the changes as interesting. The consumer watchdog has also generally decided on loyalty schemes. Last week, the supermarket announced that it was ending its partnership with AA Smartfuel, meaning customers will no longer receive fuel discount points with every spend. Additional details on the new offerings reportedly remain scarce.
The supermarket giant was believed to return to Woolworths early next year. In particular, Countdown director Mark Wolfenden said the new loyalty scheme will deliver a more personalized value and experience. He added that they hope to share more details about the program later this year. After the Herald provided more details, a spokeswoman said she had no comment on stage and would share more in the coming months. Countdown Onecard members are currently offered a discount of 3 cents per liter per $100 spent in a week or 6 cents per liter for just $200 spent redeemable at BP and Gas outlets. Scroll down to the next section for more details.
Interestingly, $15 worth of e-coupons are also awarded for every @2000 spent. These can be redeemed for the customer’s next purchase or donated to charity. Not only that, but Onecard cardholders can also get deals on Club Price products. However, a Consumer NZ spokeswoman said loyalty programs were increasing competition and it was difficult to know who really had the lowest price. Significantly, last year a study of the supermarket market by the Commerce Commission found that they were making excess profits of about $1 million a day. The Commission reportedly concluded that competition was not working properly in the supermarket sector. A consumer spokeswoman said they had raised concerns about fundamentals in the supermarket sector.
Categories: Trends
Source: HIS Education