Disney’s Indiana Jones 5 Release Strategy Backfired On Rotten Tomatoes

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  • Raiders of the Lost Ark and the Wheel of Destiny

Disney decided to release Raiders of the Lost Ark and the Wheel of Destiny Appearing at the Cannes Film Festival was probably a big mistake, as the film debuted with a disastrous score on Rotten Tomatoes. indiana jones The film features Harrison Ford’s final appearance as one of the most iconic characters in cinematic history, so it makes sense that Disney and Lucasfilm would want to debut the film at the Cannes Film Festival. of France, but after mixed reactions and a poor score on Rotten Tomatoes, that may not be the best way to start the film’s release.

backside Top Gun: MaverickWith a hugely popular debut at the 2022 Cannes Film Festival and the massive box office that followed, it’s understandable why Disney might think Raiders of the Lost Ark and the Wheel of Destiny A similar path can be followed. The quality of the films aside, both are sequels to iconic films starring beloved Hollywood stars, and have received critical acclaim at home. Cannes is a great way to promote a marketing campaign. Unfortunately though Top Gun: Maverick At a time when the film industry is hungry for a blockbuster in 2022, Cannes critics have few Raiders of the Lost Ark and the Wheel of Destiny.

Raiders of the Lost Ark 5’s Cannes premiere on Rotten Tomatoes weeks before theatrical release

Harrison Ford as Indiana Jones in Wheel of Fate

After the Cannes premiere, the appreciation Raiders of the Lost Ark and the Wheel of Destiny With only 29 reviews, the film has a rating of 52% on Rotten Tomatoes. Usually studios follow a carefully crafted launch plan to get the most bang for their buck against critical reaction and reviews, but the same goes for when a movie is released. at Cannes and critics can react immediately. It’s hard to keep track. In addition, at the same time Top Gun: Maverick It debuted at Cannes and scored over 90% on Rotten Tomatoes. Raiders of the Lost Ark and the Wheel of Destiny The marketing doesn’t seem to suit the more serious critics at Cannes.

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Why Indiana Jones and the Wheel of Fortune still get points for fresh rotten tomatoes

Harrison Ford drives in Indiana Jones and the Wheel of Fortune.

Raiders of the Lost Ark and the Wheel of Destiny The first season might have received better reviews in other cases, and its Rotten Tomatoes score could still climb into new territory. Of the 14 negative reviews submitted so far, 12 are from Rotten Tomatoes’ selection of “Top Critics,” which typically represent a fraction of a film’s overall rating; however, because Raiders of the Lost Ark and the Wheel of Destiny Debuting at Cannes, they make up a much larger percentage of the overall reviews. Conversely, if the critics’ top review were removed from the current total, the remaining reviews from other critics would actually give the film an 80% score. on Rotten Tomatoes.

Whether the initial wave of negative reviews and Rotten Tomatoes’ poor ratings affect the next wave remains to be seen, but as Top Critics make up a much smaller percentage of the total number of reviews remains to be seen. prices, so if the score goes up and maybe even up, don’t be surprised to enter Fresh territory in the next few weeks before launch. While the Fresh score may ultimately give Disney and Lucasfilm some relief, it only shows how badly the premiere went. Raiders of the Lost Ark and the Wheel of Destiny At Cannes, it backfired on Rotten Tomatoes.

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