Another victory is on the way Ted Lasso fans, in the form of a new book. Written by The New York Times television editor Jeremy Egner, Believe: the untold story behind Ted LassoA series that entered our hearts, is a new account and celebration of the acclaimed Apple TV+ series. The book arrives from Dutton this fall, and PEOPLE has an exclusive first look at the cover.”Ted Lasso it started life as a soccer commercial and became a pop culture phenomenon that appeared when the world needed it most,” Egner tells PEOPLE. “As a cultural journalist, I wanted to understand exactly how it happened.”
‘Believe: The Untold Story Behind Ted Lass, The Series That Won Our Hearts’ by Jeremy Egner.
Cover design by Kaitlin Kall
Ted Lasso stars Jason Sudeikis as the title character — an American sports coach hired to coach English soccer team AFC Richmond. The good series also stars Hannah Waddingham, Brett Goldstein and Phil Dunster. The comedy series has taken home 11 Emmy Awards and two Golden Globe Awards, among others, since it first premiered in 2020. believe will serve as the perfect companion for fans looking for more Ted Lasso-isms in their lives after the show’s third and final season airs in 2023.
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believe is based on interviews with the show’s cast and creators and chronicles the show’s history, from its beginnings as a commercial for NBC’s Premier League to its initial pitch to executives at Apple, according to the book’s description. The book will also offer information on the casting process and showcase those “unforgettable” locations used in the show.
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Shot of Jason Sudeikis in ‘Ted Lasso’.
Apple TV+
Through it all, Egner remains true to his journalistic roots, watching Ted Lasso through the lens of a cultural critic. believe it was made for fans of a show rooted in teamwork and bringing people together, according to the author.
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“It turns out to be an unlikely story about [Ted Lasso’s] the climb is as fascinating and moving as the show itself,” says Egner.
to keep up with the best PEOPLE has to offer, from celebrity news to compelling human interest stories. PEOPLE’s free daily newsletter Never miss a story — sign up for Believe: The Untold Story Behind Ted LassoA series that entered our hearts will hit shelves on November 12th and is available for pre-order now.
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Source: HIS Education