The Campbell Soup Company is ready to end the year with a brand new name.
During its annual investor meeting on Tuesday, September 10, the company announced its intention to change its name to The Campbell’s Company, dropping the word “soup” from its official name.
While the organization is best known for its soup, it has acquired a vast, multigenerational portfolio of meal and snack brands, making it “ready to turn the page and enter a new chapter,” Campbell’s president and CEO Mark Clouse said in a statement.
Campbell proposed a new company name.
Campbell’s
Jason Kelce lies by the fire in nothing but a robe for Campbell’s new chubby ad: ‘Is it hot in here?’ (Exclusive)
“This subtle but important change retains the company’s iconic name recognition, reputation and capital built over 155 years, while better reflecting the full breadth of the company’s portfolio,” he added.
Some of the most recognizable brands under the company’s current umbrella include Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Milano, Pacific Foods, Pepperidge Farm, Prego, Snyder’s of Hanover, Swanson and V8.
:max_bytes(150000):strip_icc():focal(999x0:1001x2)/campbells-soup-company-091224-1-95e19afd1a4c44909dbb187a5a67bd78.jpg)
Some of the brands under Campbell’s Company.
Campbell’s
Krispy Kreme is selling a dozen donuts for 13 cents on Friday the 13th
At Tuesday’s event, Clouse emphasized that the food company is entering a chapter “where our strengthened team, transformed portfolio and renewed capabilities are positioned to win and win consistently,” adding that the proposed new name “honors our heritage, but also reflects who we we are today.”
“A name that celebrates soup. In fact, the name, font and color match our iconic red and white soup can,” he said. “And as I said earlier, we will always love soup and will never take our eyes off this critical work. But today we are much more than soup.”
The PEOPLE Puzzler has arrived! How fast can you solve it? Play now!
:max_bytes(150000):strip_icc():focal(1001x657:1003x659)/campbells-soup-091224-89319d343dfd412f9595d5e7e4a0b961.jpg)
Stock image of Campbell’s soup.
mourning
The name change is subject to approval at the company’s annual meeting of shareholders in November and will take effect after the meeting if approved.
Never miss a story — subscribe to PEOPLE’s free daily newsletter to stay up-to-date on the best PEOPLE has to offer, from celebrity news to compelling human interest stories.
A representative for the company tells PEOPLE that despite the proposed name change, the company will continue to be known as “Campbell’s.”
Categories: Trends
Source: HIS Education