What’s better than an icon? Two, of course.
In a cinematic campaign, Angelina Jolie and Tom Ford Beauty teamed up to launch the luxury brand’s new Runway lip color.
According to a press release, the formula contains a moisturizing complex that nourishes lips while offering fade-resistant color. The collection, which arrives on September 3, will feature 18 shades — 10 existing and eight new.
“A persistent trailblazer, Jolie drives her own personal narrative with strength, confidence and an uncompromising commitment to self-expression,” according to a press release about the brand’s partnership with Jolie. “An Academy Award, Golden Globe and Tony Award winner, Jolie has established herself as an international icon in film, theater and fashion.”
Mert Alas and Marcus Piggott
The statement continued: “She goes beyond what the role of an artist can be, expressing her impact through her humanitarian work, with over 20 years in the field, focusing on refugees and human rights.”
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Photographed by Mert Alas and Marcus Piggott, the campaign pays “a cinematic homage to female beauty and its power.” In it, Jolie, wearing Runway Lip Color in a bold red shade, prepares to play a character who “loves the camera almost as much as she loves her. A portrait of a woman who makes everything in her look her own, commanding confidence from the power of her signature shade: 16 Scarlet Rouge .”
Angelina Jolie says it’s ‘ridiculous’ to join fashion world: ‘I don’t want to be a designer’
In addition to being a film icon, muse and mother of six children, Jolie is also an entrepreneur. In 2023, she founded fashion house Atelier Jolie, “a creative collective for self-expression,” according to the brand’s Instagram bio.
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“I’m probably going to lose money, maybe even for a while,” Jolie said WSJ. Magazine a passionate project focused on quality and sustainability. “If I end up putting into practice some things that I think are improvements and just break down, that’s a big win.”
She added: “If it’s easy to explain, it probably won’t be as fulfilling as it could be. In my life, they never understood me immediately.”
Categories: Trends
Source: HIS Education