Cha Eun-woo, ASTRO’s globally beloved heartthrob, topped the latest edition of the Brand Reputation Index for each K-Pop boy group member. The Korea Business Research Institute has revealed the February 19, 2023 edition of its index, which tracks and ranks the popularity of male K-Pop stars over a 4-week period.
The Korean Business Research Institute publishes monthly brand reputation rankings for male and female K-pop groups, individual idols, K-pop solo artists, pop stars, and variety shows. thorough in general. From January 18 to February 18, 2023, the Korea Business Research Institute examined 117,196,162 big data points on the brands of 703 K-pop boy group members to identify male members. The most popular K-pop in February.
Big data for K-Pop boy group members grew 2.69% from January when they totaled 114,130,418 records. This ranking is based on the consideration of criteria of consumer interaction, coverage in the media, communication and awareness of the community.
BTS’ Jimin and EXO’s Baekhyung along with ASTRO’s Cha Eun-woo topped the February Boy Group Member Brand Reputation Rankings.
ASTRO’s outstanding singer Cha Eun-woo has risen above other K-Pop stars. My ID star, Gangnam Beauty, has a great brand reputation score of 6,171,832. After starting the new year with a score of 51596515.52, the artist’s popularity increased by 9.36% in February.
“Island, Dior and photo exhibition” were Cha Eun-woo’s top three keywords in the keyword survey. “appear”, “let go” and “hold” were the most important related terms in Eun-link woo’s analysis. In addition, according to the analysis of positivity and negativity, this idol/actor has 83.50% positive reviews.
After ASTRO’s Cha Eun-woo is one of the best K-Pop artists in the world, BTS Jimin. Jimin’s brand reputation index is 6,121,650. Although he was dethroned as one of the most loved musicians in the latest release, artist Serendipity’s popularity has increased by 7.15% since January, when the brand reputation score his is 5,713,172.
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EXO’s Baekhyun came in third. Over the past month, Baekhyun’s popularity has skyrocketed. Idol’s brand reputation score increased a whopping 131.07% in February, from 1297157.58 in January to 4,174,952. Wanna One’s Kang Daniel remains in fourth place with a brand reputation score of 4,102,572. Finally, K-Pop’s Golden Maknae, BTS Jungkook, made the top 5. Jungkook’s brand reputation index is 3,753,544.
Categories: Entertaintment
Source: HIS Education