Digital presence has become the most important aspect for all domains, including in the case of agriculture. There are several benefits that farmers can get by building a great website. Some of the most important are:
- More interaction with customers
- Greater visibility of the farm
- Product advertising
- User feedback
- Better sales
However, these benefits are not directly reflected in farm profits. That’s why most farmers don’t notice them and don’t opt for the website. Another reason why they stay away from a digital presence is the difficulty of creating a website because they think that developing and maintaining a website is complex, so they avoid it completely.
But their problem is solved with platforms like Templatemonster.com, because it provides them ready-made templates for their website. So more than half of their work is already done. However, they need to make a few changes to the template to suit their needs. The points that farmers should consider while building their website by customizing a farm website template are:
Focus on what’s important
When building a new website, especially the first one, many people try to cram everything into it. They try to include as many features as they can, which makes the website complex and useless. To avoid this complexity, they should focus only on the features that matter at the moment. Some of them are:
- Product Description: This is the first thing to include. The farmer must provide attractive images of his products, along with their appropriate descriptions. Only these things will attract the customer.
- Contact: Many people find websites confusing and end up leaving because there are no additional contact options. Therefore, farmers should include their contact information on the site so that people can contact them in case of any query.
- Feedback Form: They can also create a feedback/comment form, where people can review their products. Good reviews can be highlighted and used for advertising purposes.
- Purchase Option: If they want to start selling online, they can also create an e-commerce type website by providing a “BUY NOW” option. Or they can turn on the booking option so that the further process can be done offline.
By keeping the limited but most necessary features on your website, it will keep it looking decent and simple while also making it easy to use.
Don’t forget the updates
If the farmer works on products that change seasonally, then he must update the website regularly. If they don’t, customers will only see old products, and they will think that the website is not good enough. Also, keeping unavailable products on the site can create confusion. Therefore, it is crucial to keep it up to date with any product changes.
Conclusion
Farmers need to build a great website, because that’s the only way they’ll benefit from it. To make it easy to use, you should consider the above points. They should also include things like good sales copy to get the most out of their website.
Read more Author: Freddie George Education
Categories: How to
Source: HIS Education