Cindy Crawford once again cements her status as an icon.
The model, 58, is the latest face of Good Americana, launching a new campaign for clothing brand American Icons. According to a media email shared with PEOPLE, the ongoing series celebrates “pioneer women who went against the grain to leave an indelible mark on history and pave the way for women everywhere.”
As a pioneering supermodel of the ’90s, Crawford fits the bill perfectly. “Her influence has shaped our culture and redefined what it means to be a model, elevating the profession to a realm of respect, admiration and iconic status,” Good American said in a statement.
After rising to fame as part of “The Supers” (alongside Naomi Campbell, Christy Turlington and Linda Evangelista), Crawford’s striking beauty and entrepreneurial spirit helped define an era. In 2004, she launched her own cosmetics line, Meaningful Beauty, which recently celebrated its 20th anniversary.
Cindy Crawford for Good American.
A good American
Inside Good American’s Newest Outspoken Cast: ‘It’s the Heart of Who We Are’ (Exclusive)
Founded by Emma Grede and Khloé Kardashian, Good American offers size-inclusive clothing collections and, through their Open Casting Call initiative, features a diverse range of models in their campaigns.
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Since 2016, the annual outreach event has been what the company has dubbed the #GoodSquad. According to the Good American website, this group features “fearless advocates for body diversity and self-love who challenge the status quo and remind us that confidence is contagious and self-love is a powerful force that can change the world.”
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Cindy Crawford for Good American.
A good American
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While in Los Angeles for the seventh annual casting event in January 2024, Lede told PEOPLE that the goal of the Open Casting Call is “to make everyone feel the most comfortable and the most confident.”
“There are some girls here who want to be models,” she continued. “There are some who just want a platform to say and express who they are, what they believe in, what they feel passionate about. It’s so nice as a brand that you can give that to people because different women do different things.”
Categories: Trends
Source: HIS Education