A Crumbl cookie-themed event unrelated to the actual brand is making waves in Australia.
At a pop-up in North Bondi, Australia, Crumbl cookies were sold for $17.50. In the US, the treats usually cost $5 per cookie
Organizers of the event assured fans in their Crumble Sydney TikTok bio that “Crumble does not endorse them, only fans import”. But the event still drew a huge crowd. Videos on TikTok showed long lines and customers complaining about the quality of the cookies.
Following the backlash, Crumbl Sydney TikTok released a statement explaining that the cookies were not fresh because they had to be shipped from the US. Organizers revealed they spent $4,000 on flights and luggage, $6,000 on cookies and packaging, $2,000 in customs, taxes and custom brokerage, and $1,000 in recruitment. They bought 840 cookies from the US and brought them to Australia, it said 7News.
The founder of Crumbl Cookies, Sawyer Hemsley, was quick to advertise on TikTok. “You have to try them fresh🇺🇸PS this popup is not related to Crumbl cookies,” he wrote.
Crumbl is finally releasing mini cookies that have almost 500 fewer calories than the giant version
On October 2, Crumbl Cookies addressed the Aussie pop-up in a statement to PEOPLE.
“Although the appearance in Australia was not sponsored by Crumbl, we love to see the excitement for Crumbl around the world. There are currently Crumbl locations in all 50 states in the US, Canada and Puerto Rico,” the statement said. “We look forward to expanding to other countries in the future. Information about new international locations will be shared through our official Crumbl communication channels.”
Place of Crumbl Cookies.
Don and Melinda Crawford/UCG/Universal Images Group/Getty
The account @foodinabox made a low comment and commenters shared their hot views.
“Wait, so they sold old cookies??” one person wrote. Another said: “It was 75 for 5 cookies, which were also stale :/.”
Many pointed to the problem of customs when transporting the goods, but the organizer’s statement claims that “we followed all legal procedures, declared the cookies as commercial goods and obtained the necessary approvals from Australian customs”.
Event organizers eventually defended their efforts. “This event has never been about profit,” he said in a statement. “Our goal was to bring cookies to Crumb fans. Our goal was not to make money.”
Categories: Trends
Source: HIS Education