Dior Releases Skincare Line for Babies — Which Includes $230 ‘Scented Water’ and $115 Moisturizer

Dior helps infants to keep their baby skin soft.

The luxury fashion, fragrance and accessories company recently launched a new baby skin care line, Baby Dior, which is being touted as a “complete skin care line for little ones,” according to a press release obtained by PEOPLE.

The line is a reimagining of the brand’s infant perfume line originally launched in 1970, per edition, and comes as a four-piece collection.

First, the “eau de parfum” — called “Bonne Étoile” — retails for $230 in a pastel pink or mint green bottle and features notes of pear, wild rose and white musk. Next, the face and body moisturizer, Le Lait Très Tendre, retails for $115 and has a pear scent.

Then, the line features La Mousse Très Fondante ($95), a cleansing foam for the face, body and hair that, according to Dior, will “turn the ritual of bathing a baby into a precious moment,” as well as L’eau Très Fraîche ($95), a water for cleansing that Dior says is “composed of 98% ingredients of natural origin and infused with mallow flower extract.”

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Baby Dior.

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Speaking to Women’s Wear Daily (WWD), Francis Kurkdjian, Dior’s director of perfume creation, told the publication that he had long been a fan of the past baby line.

“When I joined Dior in October 2022, one of the projects I had in mind was to revisit Baby Dior,” he said. “Christian Dior has remembered many times his childhood as a very happy and joyful period of his life. The fragrance and the baby care line were discontinued, and I was eager to bring them back to life as a dedication.”

Baby Dior.

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So, after meeting with Baby Dior’s artistic director Cordelia de Castellane, the pair discovered they shared a similar vision of revitalizing the collection.

“We immediately talked about … working together to build this universe,” Kurkdjian said. “Baby Dior was born that day.”

Baby Dior products are currently available for purchase online and in selected Baby Dior and Parfums Christian Dior boutiques.

Categories: Trends
Source: HIS Education