Doritos Dynamite is getting the Super Bowl treatment.
Four new flavors of rolled chips will be the focus of this year’s Doritos Super Bowl ad, PEOPLE exclusively reveals. The original Chile Limón flavor is joined by the new Doritos Dinamita Flamin’ Hot Queso, Hot Honey Mustard, Smoky Chile Queso and Tangy Fiery Lime.
PEOPLE got their first taste of the snacks and can attest that each packs plenty of spice and pizzazz. The staff especially loved the Smoky Chile Queso, which has a distinct queso flavor and is hot but not too hot. Hot Honey Mustard, unlike any other chip taste testers had tried before, was also a top contender.
Hot Honey Mustard, Smoky Chile Queso and Tangy Fiery Lime come in a new stick option — similar to a veggie stick. Flamin’ Hot Queso and Chile Limón take on the classic form of rolled chips.
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The Doritos Dynamite flavors, which will debut during the 2024 Super Bowl on February 11, can be found on Snacks.com and at major retailers for $2.49 (4 oz.) and $5.99 (10.75 oz.) .
The company teased that “more fiery Super Bowl updates” will be available soon.
In 2023, a Doritos Super Bowl commercial featured Jack Harlow, Missy Elliott and Elton John. The video followed Harlow’s journey as a triangle player, until the awards show where Harlow loses “Triangle Player of the Year” to John.
“What?” a disgruntled Harlow mutters to himself as John makes his cameo on stage.
“I love how edgy the humor is,” Harlow told PEOPLE of the ad. “I love how fresh it is. It doesn’t feel like some old brand that doesn’t understand how to connect with the youth. As a hip hop artist, everything I do is so youth driven and it’s about being young fun and forward and it seems that Doritos is on the same page.”
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Super Bowl LVIII will take place at the newly opened Allegiant Stadium in Las Vegas on Sunday, February 11, marking the first time that the famous city and state of Nevada will host the Big Game.
Categories: Trends
Source: HIS Education