The Rat Pack just got two unofficial new members.
The new Still GIN By Dre and Snoop ad drops Tuesday, December 10, featuring rappers Dr. Dre and Snoop Dogg “meeting” music legends Frank Sinatra and Sammy Davis Jr. The music video brings together iconic music artists through artificial intelligence technology and premiered on NBC Vote finale (which also marks the end of Snoop’s first season as a coach on the show).
The video opens with Dre, 59, and Snoop, 53, dressed in tuxedos, strolling through a sleek nightclub as chic guests glance at them. Sinatra and Davis notice the newcomers in the crowded club and approach.
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“So what is your pleasure? What are you drinking?” Davis asks, to which Snoop replies, “Gin,” and Dre adds, “Still GIN.”
“Okay. Still GIN for everyone!” Sinatra says to the cheering crowd.
The ad – which also features a surprise cameo from actress and model Lori Harvey – ends with the four musicians sitting at a table while toasting their glasses.
According to an official statement obtained by PEOPLE, the gin brand — which launched in February and is co-owned by Dre and Snoop — joined forces with their creative agency Rosewood Creative, acclaimed director Dave Meyers and generative AI company Metaphysic to create the innovative ad.
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“The result is a ‘what if?’ a meeting that cinematically bridges the past, present and future generations of superstars,” the press release states.
The team also worked closely with the Sinatra and Davis estates to ensure faithful representation of the late stars.
Snoop Dogg’s first season as a coach on ‘The Voice’ ends on December 10.
Trae Patton/NBC
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“To see Dr. Dre and Snoop Dogg alongside their father and Sammy Davis Jr. in such a groundbreaking way is both exciting and surreal,” Sinatra’s daughter, Tina Sinatra, 76, said in a quote obtained exclusively by PEOPLE. “It’s a celebration of timeless art, the breaking down of barriers and the lasting legacy of collaboration across generations.”
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According to the brand, Still GIN by Dre and Snoop is “defiantly smooth” and stands out as a clean, light, modern, easy-to-mix gin. It’s currently the company’s second product — the first being the award-winning premium sparkling Gin & Juice cocktail based on Dre and Snoop gin.
Still GIN by Dre and Snoop is 85 proof and is distilled and bottled in the USA. It is distributed nationally for $34.99 through Southern Glazer’s Wine and Spirits.
Categories: Trends
Source: HIS Education