The past month has been one of the busiest for Mawlud Momin, co-founder of low-key fashion boutique TWIICE in Sydney. With extended Ramadan opening hours and strong demand for the festive collection launched two weeks ago, the booming business is testament to the important role fashion plays for many Muslim women in the run-up to and on Eid.” Our Eid 22 collection has been a huge success so far, just two weeks after publishing,” says the 28-year-old Refinery29 Australia. “Our customers buy everything from casual dresses to more elevated satin dresses.” AdvertisementADVERTISEMENTMomin — who moved to South Australia from East Turkestan when she was eight — launched TWIICE in December 2018 with her sister and a close friend after struggling to find modest fashion that was comfortable and stylish. “When I was growing up, there was no absolutely nothing, especially in South Australia where there is no huge Muslim high street — not even a small boutique,” she explains. “Modest fashion in my teenage years was either really mature maxi dresses or clumsily layered mainstream styles like tank tops with sleeveless dresses and leggings under shorter dresses.” By opening a store in Greenacre in south-west Sydney, owning an online boutique and selling through Iconic, Momin has followed her dream to “bridge the gap between mainstream fashion and modest fashion” while remaining “consistent with Australian designers in terms of quality, aesthetics and craftsmanship.” This year, Eid, the Islamic celebration at the end of the month of Ramadan, begins on May 2. Momin says there are different ways different people celebrate him, but presenting your best self is often a big part of it. Image provided by TWIICE boutique co-founder Mawluda Momin
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“The upcoming Eid, which is celebrated at the end of Ramadan, gives me a sense of unity and celebration of all that is good because of the learning and trials we face in Ramadan,” says Momin. the oldest tradition and we were lucky to be able to do it. On Eid morning you can go to the mosque where you face hundreds of people so you want to look your best and even if you don’t go, that’s the time when. i feel excited to celebrate in style.AdvertisementADVERTISEMENT”Personally, I feel like I’ve wasted Eid if I don’t dress up for the occasion. I find honor in dressing up for Eid. It’s a God-given celebration so I feel honored to be my best self .” Sydney-based digital creator Nawal Sari says it’s common for her and her family to buy new clothes around Eid, and she has fond memories of experimenting with her style over the years and watching it evolve. “It’s sunnah (meaning Islamic tradition) to buy new clothes or wear your best clothes to see and celebrate with the community, family and friends,” says Sari. “Some of my iconic Eid outfits growing up were definitely daring… the first year I wore a hijab I wore a hijab inspired by Burberry with red lipstick. Even though I’m creepy now, I love the memories associated with it and going Eid shopping with my mum and sisters every year.”
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Sari has yet to decide exactly what to wear this year when she visits restaurants and joins her family for prayer at a community park or mosque. But regardless of her outfit, her makeup will be practical yet glamorous for the occasion. “I usually go for something that I can touch up easily without being too heavy,” she explains. “Because of prayer and the need to perform ablution (ablution) before prayer, I often have to reapply my makeup. This year, I could do my classic cat eyelash look and keep a very warm look.” For Adelaide mother-of-two Hafifa Khelwaty, preparations for Eid start the week before as she continues to observe a month-long fasting period during Ramadan. new clothes, getting haircuts, getting my nails done and choosing all kinds of diet-killing calorie ingredients and baking sweets to my heart’s content,” she says. “Of course, all this extravagance never deviates from the limits and true meaning of Eid itself.” After shopping several options and waiting until the day of the winner’s selection, Khelwaty’s Eid attire is always a traditional Afghan dress. The vibrant, intricate designs are as dazzling to look at as they are to represent the rich culture she wants her two daughters to know about.”This year I have a deep emerald green velvet dress with gold embroidery around the edges and a low V-neck dress that I can’t wait to wear,” she says. “Truth, clothes, food, family and that sense of community is all that’s left of our cultural heritage and keeping it alive and passing it on means so much to me. I think that’s the real reason why wearing an Afghan dress on Eid always wins. I don’t want to give up the opportunity to share my culture with my children, the next opportunity will come.” Echoing Sari’s comments, Khelwaty says, “It’s important that makeup is permanent and long-lasting.” “For as long as I can remember, the perfect makeup for Eid has been just as important to me as the perfect outfit or desserts,” she says, adding that this year she’s opting for a “bold red lip.” ADVERTISEMENT ADVERTISEMENT It’s also not just about the final look, but also the application process that reminds her of the important influence of Eid. Image submitted by Hafif Khelwaty”Bajram makeup is very special, it is a ritual of glamorizing the day itself that marks it as significant. The preparation, precision and attention to every carefully planned stroke of the brush reinforce in the background of my thoughts that today is special and something to I need to get excited,” she says. “When the day starts with such precision and care, the rest of the day follows. Equally the effect of makeup on mindset. The shine and glow of makeup tends to help us feel like we’re our best, it helps us pose with an extra big smile in all the pictures knowing that your skin, lips and eyes are well-groomed and prepared for this long-lasting memorable moment among family and friends.” Oromo, Australian software consultant, Ikram Boru says that adhering to a certain style standard was not always the top priority on Eid, but choosing carefully clothes that are comfortable and in which he feels good while doing prayers followed by a big breakfast with his family. Image courtesy of Ikram Bor “I wouldn’t say style was important, I’m more looking for pieces that I can feel comfortable in and not layer too much to stay modest,” she explains. is called Niyyah Boutique. Her pieces are designed in Dubai and I’m opting for a sage green palette because I feel it’s the color of the season,” she continues, adding that she also bought the same set in brown. ADVERTISEMENT ADVERTISEMENT Along with some makeup essentials like filling in her eyebrows, applying mascara and a smudge of lip gloss, Boru always tries to do henna right before Eid. Also known as mehndi, henna is a temporary body tattoo that is particularly popular among South Asian communities, and is most often applied for weddings, religious occasions and important ceremonies. Growing in popularity in Australia in recent years as local henna artists face increased demand for their services before and during Eid, Payal Sharma is receiving up to 10 bookings a day this weekend ahead of Eid. has also created special Eid packages for interstate clients that include a few cones of henna paste, along with a tutorial on how to apply the different designs.
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Applying henna is a special Eid ritual for Bengali-Australian Sophia Chowdhury, providing a wonderful bonding opportunity for her and her in-laws while accentuating their entire Eid look, which consists of traditional South Asian attire. “I love that you’re getting ready with your family,” says the marketer. and stylist from Melbourne. “Whether it’s your cousins or aunts applying henna, helping each other match their makeup looks with our colorful cuts, your mother helping you hook your saree, threading the trousers of your salwar kameez, or making sure your jewelry and bindi sit center stage your face.” Given her profession, style has always been incredibly personal and important to Chowdhury, and she likes to experiment by combining Eastern and Western influences. It could be wearing sneakers with your salwar kameez or making a statement with your makeup. AdvertisementADVERTISEMENTImage suppliedSophia Chowdhury in a pink salwar kameez “I usually create a look depending on my outfit which usually includes gold or silver which is used in our traditional clothes,” she says “Eid is known as the Muslim Met Gala and this year the actual Met Gala falls on the same day, so I know looks will be extra this year. I’ll probably try the Met Gala inspired one, Euphoriaor Bridgerton– inspired look.”TWIICE Audrey Satin Dress BUY $239.00 Icon
TWIICEZara Navy Jumpsuit BUY $299.00 Iconic
C Bazaar Embroidered Plain Suit With Maroon Pants SHOP $220.00C BazaarAt Refinery29 Australia, we’re here to help you navigate this overwhelming world of stuff. All of our picks have been independently selected and prepared by the editorial team, but we may earn a commission or other compensation from links on this page. Want more? Get the best stories from Refinery29 Australia delivered to your inbox every week. Apply here! AdvertisementADVERTISEMENTRelated StoriesHow Muslim Women Handle Makeup and Modesty How 7 Australian Women Spend Ramadan 10 Myths About Ramadan Busted
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