Gisele Bündchen is the face of Balmain’s dreamy Spring 2024 collection.
In the stunning images, the 43-year-old model flaunts colorful, quirky pieces from creative director Olivier Rousteing’s latest “rose garden” campaign.
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The press release described the collection as embracing the “joy, femininity and exuberance” of the flower, and Bündchen was the perfect person to embody that sentiment.
“Obviously, she’s a legendary beauty — but her breathtaking beauty somehow transforms into something even more powerful when combined with that genuine happiness and confidence she’s consistently projected for more than twenty years, both on the runway and on those countless covers and editorials . which I always pulled out and kept as inspiration,” Rousteing said of the supermodel in a press release.
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In stunning images captured by Brazilian photographer — and Bündchen’s “co-patriot” according to Rousteing — Raphael Pavarotti, the mother of two shows off her long legs and a bit of cleavage in a vibrant, embellished look.
“Spring 2024 full of life and color @Olivier_rousteing. Taken by @rafaelpavarotti_. #BALMAINSS24 📸,” Bündchen wrote in an Instagram post to mark the launch of the campaign.
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In each photo, Bündchen can be seen wearing chunky jewelry, bright mixed patterns, and one with the new Jolie Madame handbag. The Brazilian woman’s long blond hair is curled and the wind blows it away from her face.
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Each outfit is intricately embellished and showcases Bündchen’s plunging neckline, and she wears lounges with a rounded square top.
The collection emphasizes details, celebrating the complexity of the pieces.
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Rousteing explained that he was inspired by Miranda Priestly’s famous (sarcastic) line about spring flowers being “breakthrough” in The devil wears Prada. The fashion icon said she wants to take the trend to the next level.
“As we prepared to send the models down the runway, we incorporated this fragrant and colorful perennial into the better part of our collection, playing with multiple forms — from single-bud embellishments to prints bursting with cabbage gardens,” he said. our atelier masters, as well as talented outside craftsmen, have created striking three-dimensional roses from the widest possible variety of materials.”
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He added: “As I have remarked more than a few times backstage, a perfect summary of our Balmain roseraie could be the most famous quote of Pierre Balmain’s most famous friend, Gertrude Stein: ‘a rose is a rose is a rose is a rose.’ ”
Categories: Trends
Source: HIS Education