Green Day teams up with 7-Eleven for a lively coffee collaboration.
To mark two special milestones — the 30th anniversary of Green Day’s breakthrough album Dookie and the 60th anniversary of 7-Eleven’s launch of the concept of freshly brewed coffee in to-go cups — the rock band has created a special Anniversary Blend of its Punk Bunny Coffee that will be sold exclusively at US 7-Eleven, Speedway and Stripes locations.
The Anniversary Blend has vibrant citrus notes along with rich stone fruit nuances, finished with a warm cocoa flavor and a hint of spice, creating a “multi-layered coffee experience,” according to a press release. In addition to the limited-edition offerings, Green Day will bring their Fair Trade-certified coffee to 7-Eleven with bagged blends and K-cups from Punk Bunny’s Sound Check and Last Ride In roasts.
Fans can also score a limited-edition collectible Punk Bunny-inspired refill mug at 7-Eleven and Speedway stores while supplies last. The two companies also created exclusive merchandise — including co-branded t-shirts, hoodies, hats, totes, buttons and stickers — sold through 7-Eleven’s online store, 7Collection.
Green Day with mascot Punk Bunny Coffee.
7-Eleven x Green Day
Green Day perform an uptempo version of ‘Good Riddance (Time of Your Life)’ as fans exit the venue to escape ‘Lightning Storm’
Green Day’s collaboration with 7-Eleven is fitting, as the band’s members — Billie Joe Armstrong, Tré Cool and Mike Dirnt — were regulars at the store when they first got their start in the Berkeley, California music scene.
“When we first got together as a band in high school, the 7-Eleven in our hometown was our main venue,” Green Day frontman Armstrong, 52, said in a statement. “As we celebrate the anniversaries of two of our biggest albums, it’s a perfect time to have our Punk Bunny coffee company available in 7-Eleven stores.”
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In celebration of the launch of the 7-Eleven x Green Day coffee collaboration, fans will have a special opportunity to participate in the long tradition of Green Day fans affirming their love for the band in ink. On Wednesday, August 28, starting at 8 a.m. ET, the first 50 people (age 21 and older) to show up at the 7-Eleven store at 800 6th Ave. in New York and get inked with a custom 7-Eleven x Punk Bunny tattoo will receive free 7-Eleven coffee for 711 days.
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The 7-Eleven x Green Day tattoo design was created by Lady Cobra.
7-Eleven x Green Day
Green Day to celebrate their 20th anniversary american idiot with an extended version, a documentary and more
The semi-permanent tattoo was designed by Lady Cobra, a California-based tattoo artist, who will also be on-site at the event to personally paint fans.
In addition to celebrating 30 years since its release Dookie 1994 — bringing with it hits like “When I Come Around” and “Basket Case” — Green Day also celebrates the 20th anniversary of its american idiot album with the launch of a new deluxe edition of the record featuring unreleased demos and live performances.
“In the summer of 2004, Green Day entered the studio with Rob Cavall to create american idiotunsure what the future holds,” the band wrote on Instagram on August 9 when they announced the upcoming release. “american idiot it was designed in response to the daily bombardment of media that spread it far and wide, making us desensitized and jaded — filled with themes that still ring true today, even 20 years later.”
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Source: HIS Education