Heidi Klum is succeeding this Halloween season thanks to the help of her ex Project runway and Making a cut fan favorites and UNICEF.
Klum, 51, a supporter of UNICEF USA and the unofficial queen of Halloween, is helping the organization reintroduce Trick-or-Treating for UNICEF’s iconic little orange box, which will focus attention on children and highlight UNICEF’s “core mission of and that every child be healthy, educated, protected and respected”, the organization’s press release states.
In the campaign “The Box is Back” Klum joins Project runway designers Erin Robertson and Kentaro Kameyama, as well as Making a cut‘s Ciara Chyanne and Jonny Cota and tasks them with coming up with an idea for her upcoming Halloween costume.
It begins by asking the four to create something that is “timeless” and “retro”. As each continues to show off their designs, she tells Cota, “Think small, but with big impact.” Chyanne is showing off a turquoise fabric, similar to the one on the UNICEF logo, but Klum is asking for it to be “more orange,” apparently to match the upcoming holiday season.
Then a boy comes in and suggests a small orange organization box and quickly shows it to Klum and the designers. Klum then concludes the video by saying, “The box is back. Add some meaning to your Halloween with UNICEF.”
Heidi Klum for UNICEF.
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Klum tells PEOPLE it was “great” to work with former contestants for UNICEF’s new campaign. “We laughed, reminisced and had a lot of fun bringing this PSA to life,” she shares. “It’s always amazing when people you love to work with come together for a cause that means so much.”
She also reveals that joining the movement was “for no reason” as she has been “supported by UNICEF for many years” and is someone who loves Halloween. “I’ve had the pleasure of working on a Trick-or-Treat campaign before, so I jumped at the chance when UNICEF USA told me ‘The Box is back.’ How could I resist combining my love of Halloween with a cause that does so much good for children around the world?”
Klum admits that “there’s something magical about this time of year” and that she’s “honored” to work with UNICEF to “spread their message” during the season she loves. But she notes to PEOPLE that “the truth is that UNICEF’s work is important all year round.”
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Ciara Chyanne, Kentaro Kameyama, Heidi Klum, Jonny Cota and Erin Robertson for UNICEF.
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Klum, known for her extravagant annual Halloween costumes, admits that “it’s almost impossible to pick one favorite Halloween memory.”
“I go out with my costumes every year, so each one has a special place in my heart,” she says. “It’s fun trying to outdo yourself every year, but what really makes it memorable is the excitement and joy of the whole Halloween experience – there’s just nothing like it,”
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The little orange box — first launched in 1950 — contains a QR code for Trick-or-Treat on UNICEF’s website. Participants can help raise $5 for UNICEF USA by engaging in a “click or pay” experience, exploring the stories of children around the world and learning about UNICEF’s work in 190 countries and territories.
As for whether or not Klum will wear a Little Orange Box as part of her costume this year, the supermodel teases, “Hmm … let’s just say you’ll have to wait and see! You know I love a good surprise.”
Categories: Trends
Source: HIS Education