Updating your old content is the smartest trick in the book to climb the rankings without spending a precious budget or a lot of extra work. Instead of creating and producing new content every time, you can modify your old content and make some necessary updates to your current one to get faster results without wasting resources.
As time goes by, its content becomes outdated. She may have blogged about the latest Instagram trends in 2021, but over time, as the trend changes, her blog will start to lose rank because it contains old and inaccurate information. Similarly, if you wrote something that includes statistics, over time the post will lose credibility because the data will change over time. Therefore, it is important to keep updating your old content to make it fresher and restore its credibility.
Improve the accuracy of your content
There is only one key to ranking better on Google: improving the overall user experience. When improving your old content, you need to keep the user’s perspective in mind and make changes according to their expectations.
By improving the usability and usefulness of your content, you can better serve your clients and implement your Edkent Media SEO strategies in a better way. To do this, you need to research the latest information about your blog or content. Insert new information and remove outdated information from the content. Add additional valuable information and make it a more valuable resource overall.
Remove any broken links your content may have
Link building is an important part of SEO, but removing broken links has to be the most frustrating part of the job. Often the URLs you have linked to in your content can disappear, leaving behind broken links. This can happen due to website closure or URL change.
Broken links are dangerous for your website because you lose your search engine rankings. To solve this problem, you can use several free online broken link removal tools that will detect all the broken links on your website and you can remove them manually.
After that, link your content to new and better resources, which will also help you increase the credibility of the website.
Improve your click rate
Over time, Google’s algorithm changes, as do the criteria for evaluating websites. After doing a quick search of literally anything, you’ll notice that the best results tend to be new content that’s been published recently. You won’t find anything published three or four years ago in a search engine.
Google likes to offer fresh content to its users and therefore constantly updates the results giving higher ranks to recently published content. Google can also target you by updating your old content, changing the title, and making the content attractive for better user engagement. If your content is useful and users are interested in it, it will automatically rank higher in the Google search engine.
Correct spelling and grammatical errors
Spelling and grammatical errors are completely avoidable, and we still find them in some of our old published content. Not only does it negatively affect the user experience, but it also affects your ranking. Fixing typos and typos in your content with the availability of advanced tools is one of the simplest tasks that require the least amount of time.
Let Google know your content is new
Once you’ve made the necessary changes to your content and permanently updated it, you should also make a new publish date or update date in WordPress so that Google knows it’s new content. That way, when Google indexes your website, it will automatically increase your search engine rankings.
Categories: How to
Source: HIS Education