Facebook and YouTube are constantly changing their algorithms. A Facebook post that usually has good reach and engagement suddenly doesn’t work anymore. A YouTube video on a popular topic no longer gets the same views. While it’s frustrating, there is one type of content you can rely on: live video. On any platform, live video has greater reach and engagement. Today, live streaming platforms and live apps make it easy for any business owner or content creator to produce broadcasts.
Live videos Get more reach and engagement
Facebook Live gets 10 times more comments than regular videos, and ultimately reaches more people because the algorithm will continue to push your content to the feed when people continue to react or comment. In 2020, when the pandemic began, daily live streams on YouTube increased by 45%, with 56% of respondents saying streaming was a good substitute for live events.
Reach new audiences with Multistreaming
Multistreaming is streaming on different platforms, such as YouTube, Facebook, and LinkedIn at the same time. By publishing a single stream to multiple platforms, you potentially reach a new audience without duplicating your efforts. Fortunately, multi-streaming is easy to set up these days, especially if you use a third-party live streaming platform like Be.Live.
Things to Consider Before Multicasting
- Specify destinations. Do you want to broadcast to various Facebook Pages and Facebook Groups? Or do you want to stream to Facebook and YouTube? Read the BeLive blog to learn more about multicasting to Facebook and YouTube.
- Make sure you have all the approvals for each platform. Confirm your YouTube channel for live streaming and sign up for LinkedIn Live.
- Consult the guidelines of each platform. For example, Facebook allows you to go live multiple times a day, while LinkedIn Live recommends going live only once a day.
Produce your stream with repeat viewers in mind
Did you know that around 50% of your views will come from repeat viewers? When you produce your broadcast, make the experience great for them too. That is how:
Start the show now and tell your story instead of saying, “We’ll start a few minutes later when more people join.” Do not jump with your topics. Stick to your outline and create sections to address questions from concurrent viewers.
Reuse your streams in other types of content In addition to making your stream easy to play, you also need to make it easy to reuse. Repurposing means repurposing your stream and turning it into other pieces of content.
Cut out a portion of your broadcast and post it as a short video on YouTube. Download the audio file of your broadcast and turn it into a podcast.
Repurposing is another way to get more out of your stream and expand your audience beyond the stream. For example, someone may find your blog post on Google and learn more about your stream. Also, you can reach an audience that prefers to listen to audio instead of watching a live stream.
Finally, repurposed videos can be posted as a scheduled stream if you’re on vacation. This is a great way to keep posting videos even when you’re busy with other commitments. Click here for information on how to post a recorded video as a live stream.
Abstract
With many live streaming platforms and live apps available, streaming is an easy, creative, and resourceful way to expand your audience and grow your customer base. Algorithms are constantly changing, but they will always favor engagement, and live video is undoubtedly the most engaging type of content on social media.
Categories: How to
Source: HIS Education