If you’re in software development, you probably know how difficult it can sometimes be to cut through the noise and find the right developers you need. There are people, but to get the best, you will inevitably face a lot of competition. In this article, we share our experience, which can hopefully make this search a bit easier.
Before we get to the heart of the matter, a quick note: there are many types of software companies. One way we can categorize is:
- Those who develop software with the intention of competing in a specific industry (for example, financial technology, education, human resources),
- and Those who provide software development services. They are potential customers of the first.
In this article we will talk about the first group. The specific explanations given are much more relevant to the reality of such software companies.
Inbound methods to acquire developers
These methods refer to various techniques that you can use to get the right candidates to come to you on your own.
Improve your own web pages
This includes their official website, especially the careers page that includes job postings. Use A/B testing to make sure it’s easy to use and converts well.
Using the job portal
Extend your reach with external websites.
Develop a proper content marketing strategy
Write quality blog posts and conduct online webinars focused on the technologies you care about to position your brand as an exciting place for your candidates to find you.
Maintain a strong social media presence
Continue to communicate your brand in this way using various relevant social channels.
SEO
A good SEO strategy will increase the effectiveness of all your content marketing efforts. Users who come to your website from organic search results tend to convert well due to the high intent expressed by their search.
output methods
You can also reach candidates directly using outbound techniques:
- Contact developers through social platforms for developers and other professionals such as LinkedIn (there are paid tools that make it easier and… legal).
- Participation in congresses and meetings.
- Independent organization of face-to-face meetings.
Software Development Outsourcing
As you may have noticed by now, many of the best strategies for finding and attracting the best software developers, those who have the skills and the ambition to learn more, require your company to continually put a lot of effort into positioning itself as a place that can provide them with the correct challenges. .
All of this is not always feasible for companies trying to focus on their core product. Even if they use these strategies, the results may not always provide enough visibility. Or not fast enough to achieve business goals. That is where a software development company of this second type comes in.
With outsourcing, you can quickly find developers and eventually establish a long-term collaboration that will ensure consistent and fast access to qualified experts with the convenience of being able to rapidly scale up and down the team as needed. Of course, you will still be faced with the problem of choosing between many different suppliers of varying quality. But that is a topic for another article.
Categories: How to
Source: HIS Education