International Women’s Day is an opportunity to remind potential customers about you and your products. Many people buy gifts for the holidays, so they could take advantage of an interesting offer received in their email. The main thing is to properly organize an advertising campaign and present it in such a way that it looks attractive to customers. To do this, you can use some Women’s Day email templates from: https://selzy.com/en/blog/international-womens-day-email-campaigns-templates/. But first, decide what products you want to offer customers and who will be your target audience for emails.
How effective is the International Women’s Day mailing list?
Practice shows that up to 90% of all men buy gifts for this holiday. Therefore, an advertising campaign dedicated to March 8 can be very effective. After all, most modern customers prefer to order things in online stores, so as not to waste time visiting real stores. Therefore, sending mail before the holidays will allow you to achieve several goals at once:
- warm up the target audience;
- increase the level of sales;
- present the audience with specific products and services (suitable for the holiday).
The biggest advantage of email marketing for International Women’s Day is the ability to increase customer loyalty. Many people are happy to receive greetings or a personal discount in honor of the holiday. Due to this, the relationship with the seller also improves. At the same time, it increases the probability that the customer will order from the same store the next time.
Rules to prepare shipments until March 8
If you’ve already created a newsletter for International Women’s Day, take a look at last year’s results. This step will avoid the mistakes you made before. You can also choose a specific holiday campaign strategy. For example, for some stores the CTR option works better. In this case, recipients are invited to click on some elements within the letter (for example, banners or photos). Others prefer the Open Rate strategy. In this case, the emphasis is on the most open cards, because statistics show that these options are the most attractive to potential customers.
Preparing the address database for the vacation mailing list
Before sending mass promotional emails, it is necessary to clean the recipient base. It is worth removing those who have not opened advertising messages for several months. Those people just lower your overall rate and destroy your reputation (because they lower your mailing list engagement rate). Divide all other subscribers into three groups:
- active customers – these people should be offered an individual discount or some other personal bonus;
- last year’s customers – to bring them back to the site, it is worth reminding them of profitable offers for vacations, which they have already used before;
- inactive users – they just signed up for the mailing list, but never bought, so it’s better to lure them with gifts and other bonuses.
The same subscriber cannot belong to different categories. Otherwise, it will not be possible to properly organize the mailing list, which will affect the overall results of the campaign.
Building a string of letters.
In order to get the attention of customers in advance, you need to send them several letters. In this case, shipping should start a few weeks before the holiday (21 days is best). Then potential customers will have time to choose a specific gift, compare prices and other important actions. Here is an example of a series of letters that can be sent before International Women’s Day.
- February 25: Reminder of upcoming holidays and announcement of seasonal discounts;
- February 27: Sending a guide to choosing a gift with segmentation by category (you can create your own CTA button for each category, so it will be easier to collect statistics on the interests of customers);
- March 1: Sending a list of suitable gifts (based on customer responses to the previous letter);
- March 4 – sending a timer (when the promotion expires) with a detailed description of how to place an order on the page;
- March 7 – an offer to purchase a certificate online (an excellent solution for those who did not have time to order a gift in advance, but want to please their loved ones);
- March 8 – good wishes to customers in honor of International Women’s Day.
Use nice floral themes when designing lettering. Also, try not to repeat the discount offer: try to make the newsletter a set of unique offers.
What content to include in the newsletter
The main rule for creating a content plan is to take into account the interests of the target audience. Here are some examples that may catch the attention of customers.
- Creative ideas. Offer the use of the products presented in your catalog for purposes other than those intended. For example, create a fun tutorial that uses construction tools to create the perfect romantic evening.
- Gift collections. Try to include in the list products that are universal and suit each recipient without trying them. These can be, for example, sunglasses, scarves, bags and the like.
- Results of the test. Ask your employees what they would like to receive as a gift and offer a complete list to customers. There will probably be something on the list suitable for the users.
If you don’t sell products, but offer some kind of service (for example, online training), use a different strategy. Show your recipients how successful your graduates have been and encourage them to follow their path to success with your help.
How to create an engaging email subject line
It has been proven that the subject of an email directly affects whether the user opens it or not. Therefore, in honor of the holiday, try to create something especially original. Here are some tips to help you do that.
- Use emoji. Add holiday-related emoticons (but only if this approach fits your company’s style).
- Don’t use too many words. This is important because most customers view email from a mobile phone that only displays about 30 subject lines.
Important! The theme should be original, but not too fancy. After all, if the user doesn’t understand your humor or analogy, they simply won’t open the letter.
Categories: How to
Source: HIS Education