Introduction of Google Ads certification
For marketers, Google Ads accreditation is a valuable credential.
It is one of the few standardized techniques for demonstrating a certain level of knowledge or connection to a particular problem.
Although it’s not a unique badge, it does require some effort in terms of understanding the ideas or hands-on experience with Google Ads.
What is Google Ads certification and how does it work?
Google Ads Certification is a program that certifies marketers as experts in online advertising.
People who complete ad certification exams receive a personalized certificate and can contribute to the company’s credentials for a Google partner if they are affiliated with the company.
The program, like many other Google products, domains, and projects, has evolved over time.
Previously, the certification program was a standalone program with an exam fee.
That changed with the launch of the Google Partners program and continued to evolve with the move to Google Academy for Ads in 2018 and the redesign of the Skill Shop more recently.
Individual certification still works with training content and tests the same way it did a few years ago (before Google AdWords was renamed Google Ads).
Getting that basic level of exposure to a Google topic is much more specific than learning about Google Ads from a textbook.
Also, it’s valuable to be able to link that person who is already authorized to my company’s Google partner account.
This step-by-step guide will help you through the ad certification process, which can be a complex process the first time you do it, or when you come back to find a new system and structure in the Skill Shop.
Step 1: Create or select a Google account.
Get started by selecting the appropriate Google account for your certification.
If you work for a company or agency, you will almost certainly be forced to use your work email address.
If you are certifying yourself, you must choose a Google account to associate your certification both personally and publicly.
It can be a Google account or a Gmail account linked to any personal email account.
Step 2: Start using the Skill Shop
Make sure to sign out of all other Google accounts after discovering your Google account.
When you’re connected to multiple Google accounts, you might get confused or have trouble signing in, just like with other Google products. Go to https://skillshop.exceedlms.com/student/catalog/list?category ids=53-google-ads while only signing in to the account you want to use for certification.
Step 3: Prepare for the exam
Google offers basic educational information and more detailed training materials.
The following are Google Ads certificates:
Looking For
Show
Measurement
Video
shopping ads
Applications
Step 4: Take the test
To become certified, you must first pass an assessment in one of the certification specializations.
Your accreditation for that specific area focused on the product will then be issued.
You can stop with one specialization or continue until you master and acquire all specializations relevant to the desired qualifications.
There’s nothing that says you can’t take them all if you’re an overachiever or you like standardized tests.
Step 5: Connect with Google Partners (optional)
Disclaimer: In 2021, the standards of the Google Partners program will change. They were supposed to do the update in mid 2020 but it was delayed. This information is for the current procedure, which will be updated in 2021.
You must share your account with your company if you want to link your account with your company for Partner credit and other relevant benefits.
You can complete this step if you skipped it or said no.
Click on your user icon in the top right corner, then My Profile, while still logged into the Skill Shop.
This process requires filling in your profile information, which authenticates you and connects you to your organization.
To be validated from the Google Partners website, your Google Partners profile manager must ensure that they have created a Google Ads account for you and you can see it linked in the Google Ads Partners tab.
This account must be linked to the company’s main account, which must be a partner because Google will use it to match your Skill shop account.
Please note that this method, as well as some partner status requirements, will change in 2021.
Conclusion
You should be proud of yourself after getting your certificate.
Although many hiring managers and companies require certification, passing it requires effort to go through study materials and/or experience working in advertising for some time.
These can be useful additional qualifications and specializations to acquire depending on your job and career.
Categories: How to
Source: HIS Education