Since Facebook went public, social networks have become a fundamental aspect of our daily lives. Whether we’re connecting with loved ones or searching for information, we spend hours browsing our favorite social sites and accounts.
However, social platforms provide more than entertainment. They can be an endless source of creativity and inspiration, especially for web designers.
In the digital world, trends change as fast as the blink of an eye, which requires innovation and creativity. For web designers or those who want to start their online business, this article is a real boon for you. You can call this article “Inspiration 101” for your first or possibly your next website. Learn how to use the influence of social media on today’s internet generation to your advantage.
So let’s dive into the exciting world of social media-inspired web design!
interactive design
Media platforms are highly interactive by nature, which can easily be transferred to your web design, encouraging user engagement and interaction.
This means that they are very attractive and attractive to users. Various elements such as animations, stickers, polls, questions, etc. They make them attract the attention of the users. You can use these techniques to inspire your website and encourage users to interact with you. The human attention span on a web page is only 8.25 seconds. Therefore, you need to create your site in a way that will keep the user interested.
Even in your personal life, you must have noticed these things. Imagine scrolling through a platform or website where all you can see are completely boring and black characters and compare it to another where you can see various colorful images with videos along with some small quizzes about your preferences or asking for your opinion. It is obvious that you will automatically be drawn towards the website, which looks more attractive.
Web designers can incorporate these types of elements, such as sliders, carousels, and hover effects, to create a more dynamic and two-sided user experience. In this way, they can draw attention to important content, break up blocks of text, and create a pleasant user experience.
visual storytelling
Visualization is one of the strengths that we humans have. The human brain can process images 60,000 times faster than textual content; therefore, a picture is not worth 1000 but 6000 words. The latest research also shows that 91% of users prefer images over text.
Social media platforms are a perfect example of how to harness the power of visual content. They give you easy sharing of photos, illustrations, graphics, and videos with just a few taps, which you can further enhance with music, voice recordings, and other audio materials.
Instagram can be a prominent example. User can easily share photos or videos to stories or posts. Similarly, coders or website builders can practice the same while creating their products. It was always a good idea to be inspired by the big players to compete in the market.
For articles or blogs published on a website, web designers can add a listening feature, which can make the user more interested in spending time listening to the blog.
User Generated Content
UGC can contain a lot of information, making it more attractive by including reviews, testimonials, photos, or videos. It builds trust and provides a more authentic perspective of a brand or product, which can more effectively influence purchasing decisions compared to traditional marketing content. User-generated content also builds a sense of community around the brand and shows your audience that you value their opinion.
Social media platforms provide a wealth of UGC that can be leveraged in web design. For example, Instagram feeds can be embedded on a website to display user-generated photos and videos associated with a brand. Twitter feeds can display real-time customer reviews and feedback, while user reviews can be integrated into product pages to provide social proof and build trust with potential customers.
Improved ad design
In the rise of online media of this generation, much of the population is participating in the race. For example, there are currently 2.96 billion people who actively use Facebook. This large part of the population allows you to create a layer of cream for advertising agencies. As a result, companies are mainly targeting Facebook for their ad campaigns.
Ad design significantly affects the number of leads and revenue generated. Designers develop video ads, videos and memes to advertise companies and products in a more fun and easy way. However, popular ads on one social media platform may not be appropriate for another. Designers must be familiar with each platform’s trends and user behavior to create compelling and effective ad designs.
mobile optimization
When designing a website, developers need to make sure that it is suitable for mobile devices. A website that is not carefully designed can look ugly on screens with different aspect ratios because they are not programmed to adapt to multiple devices.
Because 99% of social media users access their favorite platforms through mobile devices. Therefore, websites need to be optimized for mobile viewing in order to provide a smooth and pleasant user experience.
Social networks are designed in such a way that all device users can easily access their platform without any problem. You may have heard of the saying, “the first impression is the last impression”; so don’t risk spoiling your first impression on the population.
Web designers can optimize their websites for phones with some tags like “viewport meta tag” in the website creation process, which ensures that the website is easily accessible and navigable on any device without the user having to to zoom in or out. Ensure fast website load times; the optimal charging time should not exceed 3 seconds.
Popular platforms often drive traffic to external websites. If a website is not optimized for mobile viewing, users can quickly become frustrated and leave the website, resulting in lost traffic and potential customers.
Use popular media platforms to get user feedback on your web design
As mentioned in the previous section of the article, taking inspiration from the big players is not bad. In fact, use them as your assets for survival and glory in the market. A social platform is a great idea for businesses to engage with their audience. Your valuable feedback and feedback can help bring out the best of the best product for them.
For example, there are various prompts, such as surveys, questions, answer boxes, and more, that you can integrate into your marketing practices to engage with a small portion of the daily traffic that flows through your website.
How to add social networks to your web design
Since the beginning of this discussion, one thing that has remained constant is that these platforms are crucial for designers to develop their brand awareness and an active audience. To summarize all these points, here is the essential article:
- Connect your social media accounts to your website to introduce your visitors to your social media.
- Allow visitors to log into your website using their accounts like Twitter or Facebook. Registrations on social networks will help create a community and increase the number of user registrations.
- Give your visitors options to share your product on any platform they want. This allows you to extend your reach to a larger area of the population.
The Impact of Social Media on Web Design: Final Thoughts
Billions of users log into various platforms and spend hours browsing them. One of the reasons for this popularity is the functional and attractive design of social networks. This design has influenced the way web designers approach building websites, with many turning to social media to create a more immersive user experience.
Adding social accounts to websites is essential for businesses as it increases brand awareness, user engagement, and content sharing. Some ways to incorporate these accounts into your web design include adding social buttons, allowing social logins, and adding social sharing buttons.
If you’re overwhelmed by the complexity of web design, reach out to the experts. Digital Silk can help you partner with a professional web design company to get the personalized and strategically designed digital experience your audience deserves.
Categories: How to
Source: HIS Education