Ira ‘Bob’ Born, longtime president of Just Born Quality Confections, has died at the age of 98. Ira is often referred to as the “Father of peeping cakes”. The Bettystar Wood nightclub remembered Ira on Facebook, posting a photo of him and noting that he was injured in the fall and never recovered. The message goes on to say,
“Everybody knows Peeps, and today remembers the man who brought smiles and joy to so many people with his invention of the always cheerful Peeps marshmallows. He was responsible for automating the production of the famous candies.”
They continued to say,
“Ross noted most that his father will be remembered as a ‘true man,’ according to the press. He was a kind man who shared his strengths and was very generous with his abilities.”
The announcement ended by adding that Ira’s family has requested that all donations be sent to the American Technion Association, the Israel Guide Dog Center or any literacy initiatives.
Ira ‘Bob’ Born became interested in the confectionery industry while in college.
Sam Born, father of Ira ‘Bob’ Born, owned a candy shop called Just Born when he was born on September 29, 1924. Ira graduated from Lehigh University with a degree in engineering physics and later joined the Navy. He joined the Navy as a radar specialist and was later promoted to lieutenant. Bob attended the University of Arizona and applied to medical school. He also helps his father in the confectionery business. According to his son, Ross, he became interested in the confectionery industry and scientific equipment. After buying the Rodda Candy Company in 1953, Just Born became known for its jelly beans and marshmallows. On the other hand, Bob planned to design a candy machine in less time. The company was soon able to make sweets in minutes instead of 26 hours.
Bob then suggests another candy called Hot Tamales. According to Ross, Bob has always wanted to bring something new to the market. Bob has been with the company for 40 years. After his retirement, he became the head of a literacy program for a disadvantaged community, where he was joined by many others. A few months before her death, Ira ‘Bob’ Born was still working. Ross reports that he fell and was badly injured, with no signs of recovery. Ross said his father’s age was the reason he didn’t recover quickly.
In 1953, Just Born created the Peeps marshmallow dessert. Adam Rifkin, a director and actor, bought the film and TV rights to the candy in 2014, looking to grow the franchise. Bob is survived by his children Sara and Ross, and their better halves, Bob and Wendy, as well as five grandchildren and twelve great-grandchildren.
Categories: Entertaintment
Source: HIS Education