Julia Fox just debuted another daring hair look, and this one might be her wildest yet.
In the past two years alone, the actress has experimented with a range of daring styles and colors, including a edgy maxi mullet, streaky bangs, Little Mermaid-red highlights and gray roots at the 2023 CFDA Awards. And for her latest look, she found inspiration at the dairy store.
On Sunday, OMG Fashun host, 34, showed off her new golden hair color at a Knicks game on Sunday in New York. The color was created in partnership with Velveeta (yes, as in the cheese brand) to promote their first semi-permanent hair color called “Velveeta Gold” (now available on Amazon for $7.50). The actress paired her new disguise with an equally attention-grabbing ensemble featuring a white cone top with matching bikini bottoms and a bright yellow fur jacket.
John Novotny, Fox’s hair pro, explains the star’s transformation.
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“Velveeta Gold is honestly great and definitely gold!” Novotny (who uses the pronouns they/them) tells PEOPLE.
Bobby Rachpoot
“Julia and I were pleasantly surprised at how beautiful the gold color is. It’s a warmer yellow [reminiscent of] a warm sunny day or a delicious bowl of mac and cheese,” they say, which is fitting since the color is inspired by the “ultimately creamy and melty goodness” that is Velveeta.
The duo also have a relationship built on trust and are “always up for a challenge,” so they were “ready to play” with a vibrant gold hue.
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Taking Fox’s hair down from her latest icy platinum blonde (which Novotny says has faded to lavender gray as seen below on Saturday March 30) took almost an hour, making it a “pretty easy” process. The application lasted for 30 minutes, and then Novotny left the dye on Fox’s hair for 20 minutes before rinsing it out. Their advice to those with darker hair: extra time to achieve full effect.
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Julia Fox is seen arriving at the taping of “Saturday Night Live” on March 30, 2024 in New York City.
Rachpoot/Bauer-Griffin/GC images
“A lot of yellow hair dyes tend to be more thinning [towards] slimy green, but not this one. This paint is a self-applied paint, which means there is no damage,” says Novotny.
By the end of the makeover, Novotny could tell Fox was “feeling good and ready to flaunt her new look.” She wore her new color to a basketball game, along with a Marilyn Monroe-inspired hairstyle as a “nod to one of the many amazing women like Julia,” says Novotny.
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Touching Uncut gems star to debut Velveeta’s foray into hairstyling was a no-brainer for the brand.
“Julia is absolute Queen of self-expression and always exudes a confidence that is on par with living the life that is La Dolce Velveeta. She lives unapologetically and does what suits her,” says Novotny. “She marches to the beat of her own drum and wants to live life to the fullest and embrace outrageous pleasure every day, which is exactly what Velveeta’s attitude is all about.”
Categories: Trends
Source: HIS Education