Kendall Jenner’s latest modeling gig encapsulates everything she is: “confident, sensual and strong.”
The supermodel, 28, is the face of Tory Burch’s new fragrance, Sublime, an invigorating and luxurious scent with notes of leather, rose, osmanthus, vetiver and mandarin.
Designer Tory Burch tells PEOPLE exclusively that Jenner has “intrigued” her since they met on set in 2016. “We learned that we share many of the same values: family, work ethic, love of animals and sports. ”
That’s it The Kardashians The star’s “quiet strength” combined with her fearlessness also inspired Burch to choose Jenner as the new face of Sublime.
Kendall Jenner for Tory Burch.
Tory Burch
The global campaign, photographed by Mert Alas and Marcus Piggot, stars Jenner exuding the most stunning form of confidence in a red Tory Burch Sublime edition bikini top and bottom and matching red lipstick — plus a giant bottle of Sublime nestled in her hands.
Jenner tells PEOPLE that she embraces her most authentic self every day. “Self-confidence begins with loving yourself and understanding that you are worth everything beautiful in the world. I like to remind myself of that every day.”
The 34-second ad is so evocative that you can almost smell the rich scent through the screen, which is exactly what Burch wanted.
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In fact, emotions are one of the many elements, along with nature and memories, that inspire her the most when it comes to conceptualizing fragrances. So she decided to make leather one of the main notes in Sublime, which will be available for refills from 2025.
“When I was at our home in Antigua, I found this vintage leather purse in my mother’s closet. The smell was intoxicating and I thought it was a great starting point for our fragrance. I wanted to create tension by adding unexpected notes: osmanthus, vetiver, rose, a light touch of mandarin. The juxtaposition makes it addictive.”
“It sublimely reflects how I see women today. They’re coming into their own and embracing their individuality, and I don’t think they’re interested in anything predictable,” she adds about what she envisions for her latest addition.
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The design of the Tory Burch Sublime fragrance bottle.
Tory Burch
The bottle, an “abstract” interpretation of Tory Burch’s signature double T, is also designed to evoke emotion. “I wanted it to be sculptural and architectural, something that would look nice on your vanity,” explains Burch. “There’s a cleanness that I love, with a twisted logo that represents the evolution of our brand.”
“My approach to fragrances reflects my design philosophy: I’m interested in unusual contrasts, reinvented classics and building confidence. I want women to feel more powerful above all else,” he adds.
After all, Sublime — the fragrance and creation, which also includes an Embrace Ambition bracelet, proceeds of which will go to the Tory Burch Foundation for Women Entrepreneurs — is really all about making women feel like they can go about their day in style.
Sublime is available for purchase in the US starting at $35. Find it at toryburch.com and at Ulta and Tory Burch boutiques.
Categories: Trends
Source: HIS Education