Khloé Kardashian is starting 2025 with a fresh new look. On Friday, January 24, the reality star and mogul, 40, debuted a dramatic bob haircut via Instagram. Along with a series of three selfies showing off the style, Kardashian captioned the post simply: “Bobby.” She also gave a shout out to her glam squad, tagging hairstylist Irinel de León and makeup artist Ash K. Holm.
The star’s previously long brunette locks appear to have been cut into a soft, shoulder-length bob with plenty of volume. In the shots, she wears an olive green tank top and a silver cross necklace, as well as simple smoky makeup.
Fans in the comments are delighted with the transformation of the hairstyle.
“We love the new look!!! Beautiful color and beautiful bob! Have a great weekend!!,” wrote one user.
“I’m so happy he’s back!!!” said another, referencing Kardashian’s past short style.
A third wrote: “I love this! So beautiful 😍.”
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Kardashian’s hair change coincides with some big career moves. She launched her podcast earlier this month Khloé in Wonderlandwhere so far the Good American co-founder has chatted with guests like Scott Disick and Jay Shetty.
Khloé Kardashian Shares What Inspired Her First Solo Fragrance, XO Khloé: ‘An Extension of Me’ (Exclusive)
In December 2024, Kardashian launched her own fragrance, XO Khloé. The fragrance opens with lush notes of crystallized rose petals, “comforting” lavender and sage flower, while in the heart are orange blossom water and touches of praline and peach.
“I like to have a signature scent,” she told PEOPLE at the time.
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“All those notes sound really sweet on their own, but as it dries down, the moss, tonka bean, soft woods and sexy musk make it very luxurious,” the star explained. “Then the scent, it’s very decadent and sexy, but also delicate and light, and you can layer it, so it just feels like it’s very recognizably me.”
Kardashian also shared that it took “almost a year and a half” and “100 rounds of fragrance modifications” to create the fragrance in collaboration with Luxe Brands.
“I had so many deadlines to meet, but the scent wasn’t right, so I kept extending it, because I wanted this to be perfect,” she reveals. “It’s an extension of me. The fact that it came after I turned 40, it just seems perfect to me. I feel like it’s divine timing.”
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Source: HIS Education