King of Collectibles' Ken Goldin on the Art of Finding Hidden Gems and Reuniting with Barry Bonds (Exclusive)

Ken Goldin is back for another season!

Netflix star King of collectibles: Goldin Touch talks to PEOPLE about what to expect in Season 2, which debuted on the streamer on Wednesday, June 12.

From the best moment of the new season to the biggest blunder of running an auction house specializing in rare collectibles, Goldin breaks down everything there is to know about the art of collecting.

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PEOPLE: What was your coolest moment in season two?

KEN GOLDIN: Oh, man. Heavy. A possible reunion with two old friends, Reggie Jackson and Barry Bonds. They are guys who have known me literally since [I was] teenager to degree. Getting them to give me some of their collections, letting them know, after 30+ years of friendship, that I have their trust that when the time comes to sell some of their treasure, I’m the only one they think of.

Ken Goldin (left) and Barry Bonds in ‘The King of Collecting’.

Courtesy of Netflix

How did you master the art of realizing that something might be worth more than you could possibly realize?

KG: Honestly, it’s years of experience. It’s understanding the market. It remains at the top of the market. Constantly sells and handles similar items. Even if I’ve never seen an item before, let’s say someone has something and I’ve never seen it, my initial reaction is going to be, “Okay, this is kind of like this item and this item sold for this much for the following reasons.” I could always use a comparison. Even when something is new to me, like movie props and movie collectibles, things like that, I can always put it in perspective and say, “Okay, well. This is a really, really big movie. It’s kind of like this. This item for Marilyn Monroe sold for this much, so maybe this Kate Winslet item will sell for this much.

Ronald Acuna Jr. (left) and Ken Goldin on the ‘King of Collecting’.

Courtesy of Netflix

Sometimes people think that collectibles, or the idea of ​​them, are boring or outdated. What would you say is the biggest misconception about the art of collecting?

KG: Oh, God. That. It’s not fuddy-duddy. It’s not geeky. Look, when I was a kid collecting baseball cards at 12, 13 years old, I was a geek, right? I was playing baseball cards instead of going on dates, but I was doing fine. For me, I think really anything can be a collector’s item and I think that’s the difference. People see these old Franklin Mint TV commercials with that chess or maybe these old boring figurines and think it’s a collector’s item, but no. These can be sports cards. It could be comics. It could be video games. It can be iPhones, Pokémon. These could be rock and roll signatures. These can be guitars used in concerts, drum sets. Historical. I mean, no matter what you like, you can find a collector’s item in it.

And that’s the key, if you don’t like soccer, or soccer for the rest of the world, don’t collect soccer memorabilia, okay? If you like classical music, there are items that are classical music collectibles. They are expensive. I mean, we sold some Beethoven and Mozart, they are very, very expensive, but there are those collectibles. There is something for everyone. And if you like movies and TV shows, to me all TV show memories are cheap. I mean, you can find things from Seinfeldlike the original Seinfeld scripts. I’ve been on one of their podcasts and it’s relatively cheap compared to sports cards and comics.

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Ken Goldin on the ‘King of Collecting’.

Courtesy of Netflix

What is the most expensive item you own?

This Michael Jordan patch is the most expensive thing here. It’s his logo man from 2003. It’s currently for sale at Goldin. The current bid is $1.9 million. But listen, this is a funny thing. Someone, some kid in 2003 — Now I’d like to say he spent $5. They didn’t. They spent $500 opening the box — but they kept it from 2003 and then they contacted me.

Speaking of things you wouldn’t expect, what was one of the most surprising things in your tenure that sold for a lot of money?

Oh my God. For my consignment team, the funniest thing we’ve sold isn’t actually a funny item. It’s a standard item, but I’ve never heard of it. We sold an [Erling] Haaland football ticket for over 100,000 dollars. I sold the deal and I said, “This is over $100,000. Who is this guy and why are people paying $100,000?” Because you knew [Lionel] Messi, you knew Pelé, you knew [Cristiano] Ronaldo. I didn’t know who he was, now I know, but he was a monster star all over the world in European football. This was his rookie card and it was a very expensive rookie card!

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King of collectibles: Goldin Touch season 2 is now streaming on Netflix.

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Source: HIS Education