Kylie Jenner Hints at the Origins of Her New Fashion Brand Khy — and Announces When It Will Launch

Kylie Jenner is getting ready to share Khy with the world.

Ahead of the launch of her new fashion label, the Kylie Cosmetics founder, 26, hinted at where she got the idea for the name in a video she shared on Instagram on Friday.

In the clip, Jenner can be seen wearing several of her new Khy pieces while walking around the hotel. In the background, her voice is heard saying to the waiter: “Can I have a coffee, please? I’m here for my new brand that I can’t say in French. I just can’t talk about it.”

The Kardashians The star was then snapped walking the streets of Paris in a long black jacket with matching boots, revealing in voiceover: “I snuck into Paris once. I had to walk the streets for, like, four days, no one found me. I just jumped into a bar , went to all the restaurants [and] sat outside.”

Jenner then concludes the video by entering what appears to be a Parisian restaurant in a black Khy dress. As she sits down, the bartender asks her, “What’s your name?”, to which she replies, “Khy” while sipping her coffee.

Kylie Jenner Announces New Clothing Line, Khy — Everything We Know So Far

“Can’t believe I’m finally sharing @khy with you,” Jenner captioned the video on Instagram. “Khy seamlessly blends designer fashion with everyday style in highly tailored dresses, starting with faux leather + base layers.”

“Drop 001 was designed in collaboration with Berlin-based @_namilia_ and offers twelve fashion essentials between $48 and $198 in sizes XXS to 4X. the first of many releases from khy, spanning a diverse range of categories and styles,” she added, noting that the first release is set for November 1 on KHY.com.

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Jenner announced the launch of her fashion line earlier this week by sharing an Instagram post in which she is wearing a long faux leather raincoat. “Meet khy,” she wrote in the description.

Kylie Jenner.

Aitor Rosas Sune/WWD via Getty

Kylie Jenner celebrates the birthday of the new fashion house with her sister Kendall Jenner and friend Hailey Bieber

On Thursday, the Kylie Cosmetics founder celebrated the launch of her new fashion label with her sister Kendall Jenner and their close friend Hailey Bieber at Giorgio Balda in Santa Monica.

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A day later, Jenner celebrated her new label’s “birthday” with a post, showing off a snap of herself standing next to a cake on Instagram on Friday.

“Happy birthday @khy 🌹,” she wrote alongside two photos of herself posing next to a multi-tiered white cake, decorated with white frosting, strawberries, more roses and three candles.

Categories: Trends
Source: HIS Education

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