Kylie Jenner is throwing her hat into the celebrity spirit game.
On Tuesday, the Kylie Cosmetics founder announced the launch of her new line of vodka sodas in cans, Sprinter. The drinks come in four flavors — black cherry, peach, grapefruit and lime. Each can contains 100 calories with no added sugar.
To bring her new business venture to life, Jenner, 26, worked with beverage development expert Chandra Richter for a year before the cans were perfected.
The 4.5% ABV canned vodka soda will be available in eight-packs for $20 when it launches nationwide on March 21.
Kylie Jenner announces a new line of vodka soda in cans called Sprinter.
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“Sprinter is my answer to the growing consumer demand for quality cocktails in cans – we’re adding to a market dominated by just a few players with an incredibly delicious sparkling vodka in a can,” Jenner said in a statement.
She said she entered the liquor industry with a drink she is proud of.
“Not only does Sprinter have unique bold branding that evokes the feeling of having fun with your friends, it’s also the best tasting vodka soda I’ve ever tasted – and I’ve tasted a lot. I can’t wait for people to taste it for themselves,” she added.
In honor of the launch, Jenner posted a sexy video of herself in a pool in a black string bikini. She sips the grapefruit flavor as she swims and lounges in the sun.
Jenner subtly revealed the Sprinter on social media before officially announcing the venture. On Sunday, she posted a TikTok of the save from her car before posing in the mirror holding a box of cans.
The mother of two children is following her sister’s lead in the alcohol space. In 2021, Kendall Jenner launched 818 Tequila. Her post gave a behind-the-scenes look at what went into building the brand.
“For almost 4 years I have been on a journey to create the best tasting tequila. after dozens of blind taste tests, trips to our distillery, anonymous entry into world tasting competitions and WINNING (🥳) ..3.5 years later, I think we succeeded!” Kendall, 28, wrote in a post at the time.
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Named after The Kardashians area code for the star’s hometown, the spirit anonymously won several tasting competitions the year it was launched. The tequila is available in four varieties—818’s Blanco, Reposado, Añejo and Eight Reserve—and is sold in restaurants and bars across the country, even at the 818 Shack, an open-air cocktail lounge at the SLS Baha Mar in the Bahamas.
Kendall took her tequila on a college tour. From October 9-11, the model visited four college campuses across the Midwest to promote 818 Tequila. The Ohio State University, Indiana University, University of Illinois Urbana-Champaign and the University of Michigan were on her list.
The founder made several stops at each campus where she surprised students and patrons with signed bottles, meetings and merchandise.
“and ♥️college @drink818,” Kendall captioned an Instagram montage of her college stations. “Ohio, Indiana, Illinois, Michigan thank you for the warm welcome 🥹🫶”
Categories: Trends
Source: HIS Education