Lana Del Rey is now a SKIMS girl.
On Thursday, the 38-year-old “Say Yes to Heaven” singer was announced as the new face of the Kim Kardashian brand and its Valentine’s Day store, which will be available starting Jan. 23 for $16 to $124.
“I’ve been a huge fan of SKIMS since the beginning, so to be featured in their Valentine’s Day campaign is so exciting,” Del Rey shared in a press release. “Their collection is so beautiful and dreamy, which made it possible to collaborate with [photographer] Nadia Lee Cohen on such fun creative. I hope you like it as much as I do.”
Lana Del Rey for SKIMS.
Nadia Lee Cohen/SKIMS
“White Lotus” actresses Beatrice Grannò and Simona Tabasco star in the SKIMS campaign for Valentine’s Day
The sexy ad takes on the Old Hollywood and vintage Americana aesthetic that the 11-time Grammy nominee is known for.
Del Rey rocks some of her sexiest looks yet in SKIMS’ V-day lingerie made for the most romantic time of the year.
In one photo, she’s wearing a baby blue lace bodysuit with gloves and bows (for an extra dose of flirty cuteness) while sitting in a heart-shaped velvet box big enough to fit Del Rey and her incredible energy.
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Lana Del Rey for SKIMS.
Nadia Lee Cohen/SKIMS
And if lingerie ever became official as bridal wear, we’d nominate Del Rey as its spokeswoman because her black dress and matching lace veil are the ultimate “Gothic Bride” ensemble.
From the looks of the shoot, SKIMS’ Valentine’s Day collection will also feature cozy sweaters, like the heart-patterned ones worn by Del Rey.
“SKIMS Valentine’s Shop expands its offerings to more than 29 limited edition collections of intimate apparel, sleepwear, loungewear and more, with styles for every body,” the statement said.
The award-winning artist joins a growing list of musicians, models, actors — and the Kardashians’ own sisters — who have collaborated with the brand.
Kim Kardashian’s models DROP the Valentine’s Day collection in steamy Instagram selfies
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Last year, Kardashian (43) eavesdropped White lotus actors and real-life best friends, Beatrice Grannò and Simona Tabasco as her muses, and in 2021 she invited Kendall Jenner, 28, and Kylie Jenner, 26, to a steamy photo shoot where the three siblings looked like triplets.
The sky was seriously the limit for the reality TV star and her fashion empire, which last fall signed with the NBA and WNBA (also known as the organization’s official underwear sponsor) and expanded its celebrity portfolio to include Nelly Furtado, Cardi B, Kim Cattrall, and Patrick and Brittany Mahomes.
Categories: Trends
Source: HIS Education