McDonald’s customers have more to look forward to in the new year!
On Friday, Nov. 22, the company announced that it will expand its $5 meal deal option, launch a new “McValue” menu with “Buy One, Get One for $1” offers on some of its popular products in 2025. The new initiative it will be available to customers from January 7.
The company says the $5 meal deal — which allows customers to get a McDouble or McChicken sandwich, small fries, 4 Chicken McNuggets and a small soft drink for just $5 — “has been extended through next summer.”
The “Buy One, Add One for $1” offer will allow customers to purchase one full-price menu item from the McValue menu and add another item of their choice for $1. This will expand to its breakfast menu items, including Sausage McMuffin, Sausage Biscuits, Sausage Burrito and hash browns, as well as regular menu items, such as 6-piece Chicken McNuggets, Double Cheeseburger and McChicken.
McDonald’s fries.
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“As local small business owners, my fellow franchisees and I are always listening to what our customers want from a McDonald’s in their neighborhood,” Cory Watson, McDonald’s owner/operator and 2025 National Values Chair, said in a statement to public.
“Regardless of the city or state, they tell us how important it is to them to find their favorite dishes at affordable prices. And we couldn’t agree more,” he added. “That’s why we’re committed to continuing to provide great local offerings… We have great value for everyone, whether you’re getting together or feeding the whole family.”
Other McValue deals include a localized promotion where customers can buy two Sausage and Egg McMuffins for $6 or get any size drink for $1. People who order food through the McDonald’s app will also be able to get free large fries with a minimum $1 purchase and 10 Chicken McNuggets for $1.
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McDonald’s (photo).
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The company noted that customers should double-check prices at their local McDonald’s, as McDouble meal options may be priced at $6 at select restaurants and “local deals and offers will vary” at each restaurant.
Pricing and affordability have been a major topic of conversation at the company in recent months. During the company’s earnings call in February, CEO Chris Kempczinski said the brand plans to focus on “affordability.”
“We certainly know that consumers are tired or weary of pricing, and we’re going to continue to be consumer-led in our pricing decisions as we kind of look forward to 2024,” he said at the time.
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The announcement comes a month after McDonald’s dealt with an alleged E. coli outbreak linked to Quarter Pounders. On October 23, McDonald’s US President Joe Erlinger issued a video response to customers, apologizing and promising to work to regain their trust.
“On behalf of the McDonald’s system, I want you to hear from me: we are sorry. To those affected customers, you have my commitment that – guided by our values - we will make this right,” he said.
Categories: Trends
Source: HIS Education