Min Hee-jin is a Korean art director and graphic designer. In 2021, she became the chief brand officer of Hybe Corporation, a Korean multinational entertainment company that manages the popular K-pop group BTS. She is also the CEO of Hybe’s sub-brand ADOR. She created the K-pop band “NewJeans” under ADOR, which released the music video for their debut song “Attention” on July 22, 2022.
Wiki/Biography
Min Hee Jin was born in South Korea on Monday, February 12, 1979 (age 43 years; as of 2022). She graduated from Seoul Women’s University majoring in visual design.
appearance
Height (approximately): 5′4″
Weight (approximately): 50kg
Hair color: black
Eye color: black
family
There is not much information about her family.
Profession
SM Entertainment
In 2002, Heejin joined SM Entertainment, South Korea’s top entertainment company, as a graphic designer through an open recruitment. She is the youngest graphic designer at the company. She later became the creative director responsible for the visual branding of popular K-pop groups such as Girls’ Generation, Shinee, f(x), Exo and Red Velvet. She is best known for her f(x) album Pink Tape, released in 2013; the album’s arthouse film is unique for its concept and direction. In 2017, she joined the board of directors and became the company’s executive director. She held the position for two years before leaving the company in 2019 due to work pressure.
Min Hee-jin works as a graphic designer at SM Entertainment
Haibu Company
In July 2019, she was appointed Chief Brand Officer of Hybe Corporation. A year later, she was also appointed executive director of the company. In 2021, Hybe founded its first independent brand ADOR (All Doors One Room). Hee-jin became the founder of the first band named “NewJeans”, which launched its self-titled album on August 1, 2022. At the press conference, Heejin said of her future goals as CEO of ADOR:
As CEO of ADOR, I have completed preparations for another revolution in the music market and the launch of a new label. Our brand will not hesitate to accept new challenges and strive to create artist IP and content that embodies ADOR’s unique concepts. ”
Awards
- Won the Mnet Asian Music Awards Best Visual and Art Director Award in 2016
Facts/Trivia
- When Heejin joined SM Entertainment, she was not interested in the music of idol groups and wanted to work on album covers.
- After working as a creative director at SM Entertainment, Heejin suffered a lot of mental and work pressure. She had no time for herself and felt exhausted. In an interview, when talking about her working life at SM and how she decided to leave the company, she said:
By the time I became creative director, I was very (mentally) fatigued. I did a lot of work. I used to shoot four to five music videos a month and release four to five albums. I used to joke with my team at the time that if I participated in a survival show, I might come in first place. In fact I have never been on a decent holiday. I send my team members on vacation, but I have a hard time going. I was so exhausted that I thought I should give up. But I feel that the company will not let me go easily. So when I first told the chief producer, we cried together. At that time, I even thought, “Why is it so painful to live?” I suffered from severe self-torture and was very strict with myself. Of course, there were happy moments, but in those moments I thought, “Is this happiness?” So I continued on my way out of the company. ”
- In 2019, after leaving SM Entertainment, she received a call from Hybe Corporation and was appointed chief brand officer (CBO). She said in an interview,
I still feel like there’s so much more I want to do and accomplish, but this is a huge and new challenge that I’m facing. A few days later, I received a call from another place, that was HYBE. ”
Categories: Biography
Source: HIS Education