M&M's Latest Permanent Flavor Is Peanut Butter & Jelly — and We Tried Them

M&M’s packs the classic school lunch into a sweet delight.

On September 19, candy brand Mars Wrigley announced Peanut Butter & Jelly M&M’s as the newest flavor in its portfolio. The chocolate candies have a berry flavor packed with creamy peanut butter.

The packs will be available at retailers online and in stores starting in December in three sizes: single size, share size and stand alone share size bags.

Peanut Butter & Jelly M&M’s are the company’s first permanent addition since 2022.

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M&MS peanut butter and jelly.

M&M’S

The PEOPLE staff had a chance to try the nostalgic flavor before it hits the shelves. For starters, a very clear berry aroma wafts out of the bag even before the package is opened.

It’s no surprise that PB&J-flavored candies taste fruity after the first bite. While the essence of berries done a little overpowering, the creamy peanut butter tones it down and acts as the perfect complement. (Much like a real PB&J sandwich!)

M&M’s introduces a new vanilla and white chocolate flavor for the holidays

Testers had trouble distinguishing which flavor of jelly they were imitating—the brand simply described it as “berry jelly.” But one thing was for sure: these are sweeter than your classic M&M’s.

In March, M&M’s released another fun and festive flavor — a limited edition Easter M&M’S multi-flavored wrap.

M&MS peanut butter and jelly.

M&M’S

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Some of the treats consisted of a white chocolate center with vanilla ice cream and hints of cherry, surrounded by a dark chocolate coating. And in November 2023, the candy brand released toasted vanilla-flavored white chocolate M&Ms for the holidays.

Categories: Trends
Source: HIS Education