A new book inspired by the Emmy-winning series Trade will hit the shelves this fall. Insight Editions shared exclusively with PEOPLE that the publisher will partner with The Shop, a brand within LeBron James and Maverick Carter’s The SpringHill Company, to publish The shop: Where culture is formed this fall. The book Coffee Table was written by Ernest Wilkins.Tradeco-created by Paul Rivera and Randy Mims in 2018 and executive produced by James and Carter, is a series that celebrates artists, athletes and advocates through conversation. The series, now streaming on YouTube, has since expanded into a brand that offers live experiences and products that embody the essence of the barbershop, according to a statement shared with PEOPLE.
Book cover of ‘The Shop: Where Culture Shapes Up’.
Courtesy of The SpringHill Company
“Shop isn’t just people talking to each other. It’s deeper,” LeBron James writes in the book’s foreword. “It’s about the things that shape us, the battles we fight and the journey we’re all on… Over the years, we’ve pulled back the curtain, showing the world that athletes, artists and entertainers are more than soundtracks.”
Daniel Kaluuya joins LeBron James’ ‘The Shop’ to chat with Brittney Griner and more in exclusive trailer
The 224-page book will allow readers to experience the Emmy-winning show in a new way. The shop: Where culture is formed will include never-before-seen photos, behind-the-scenes stories, and insights and thoughts from the show’s hosts and guests.
The book will ultimately provide an in-depth look at the “real, unfiltered, empowering” conversations the show has become known for and will make the perfect gift for fans, sports enthusiasts and culture buffs alike.
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LeBron James in Season 5, Episode 2 of ‘The Shop’.
Akilah T.
“We always watched Trade as more than a play. Trade has become a platform for community empowerment,” says Rivera. “This book features quotes and photos from some of the most famous artists, athletes and entertainers in the real and unfiltered way you’ve come to expect inside Trade.”
LeBron James discusses his greatest achievements and Serena Williams’ legacy in ‘The Shop’ trailer
“We are honored to have been chosen Trade team to bring authentic and genuine conversations from the series into the hands of readers,” says Insight Editions Publishing Director Mike Degler. “Our goal with this book was to inspire readers to think differently and use the conversations of the global, influential figures featured in this book to positively impact their communities.” Never miss a story — sign up for PEOPLE’s free daily newsletter to stay up-to-date on the best PEOPLE has to offer, from celebrity news to compelling human interest stories. The shop: Where culture is formed will be released on September 17th and is available for pre-order now, wherever books are sold. The seventh season of the series Trade is available for streaming on YouTube.
Categories: Trends
Source: HIS Education