If 2024 wasn’t already a big enough year for Olivia Rodrigo, she has another exciting gig to reveal.
The pop star, 21, has officially joined the Lancôme family as its newest global brand ambassador.
Rodrigo’s role at the cosmetics brand was announced on November 18. She joins a growing list of Lancôme celebrity ambassadors, including Julia Roberts, Lily Collins, Emma Chamberlain, Amanda Seyfried and Joy Sunday.
“Embracing your own individuality is so important in beauty as there are so many unrealistic expectations placed on young women today,” the three-time Grammy winner and former Disney Channel star shared in a statement. “Lancôme is a legendary and timeless brand that promotes beauty from within and I am honored to be a part of their family.”
Rodrigo’s appointment was accompanied by a portrait showing her rocking her signature winged eyeliner and bold red lips (and we can’t wait to see all the glam looks she’ll sport in her upcoming partnership campaigns).
Olivia Rodrigo Reveals ‘Very, Very Important’ Lipstick Hack She Did On Tour To Avoid Smudges (Exclusive)
Olivia Rodrigo for Lancôme.
Lancome
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Lancôme international brand president Françoise Lehmann says the company is “incredibly proud” of this new journey with Rodrigo, who was chosen for his “independent rock ‘n’ roll spirit and commitment to building an equal and just future for women and girls” that inspires audiences around the world, as shares in a press release.
Lehmann adds: “We are all charmed by her striking personality and immense talent, and inspired by her commitment to positive change — something we deeply value at Lancôme — pouring her true heart and emotions into everything she does. Turning personal stories into music that resonates universally, few artists of her generation connect with as many people across continents and generations as Olivia does.”
PEOPLE celebrates Olivia Rodrigo’s rise to stardom in a new special edition available now
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Olivia Rodrigo at the GUTS World Tour in Los Angeles on August 20, 2024.
Christopher Polk/Billboard via Getty
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The “Vampire” singer’s latest foray into the beauty space follows her sold-out sales INTESTINES The Word Tour, which kicked off on February 23rd in Palm Springs, California and traveled through North America, the UK, Europe, Asia and Australia until last October. They will hit the road again in March 2025 with their first stadium concerts in Mexico and Brazil.
Rodrigo’s performances at the Intuit Dome in Los Angeles were the focus of a Netflix concert film released on October 29, marking her second documentary following the Disney+ 2022 project. Olivia Rodrigo: drive home 2 in.
On November 8, Rodrigo received her 14th Grammy nomination with her song “Catch Me Now” by The Hunger Games: The Ballad of Songbirds and Snakes, for the best song written for visual media.
Categories: Trends
Source: HIS Education