Pamela Anderson and Her Sons Dress Up in Diamonds and Reflect On Their Bond for Gorgeous Pandora Campaign

Pamela Anderson and her sons have a bond that cannot be broken.

Equally timeless are the lab-grown Pandora diamonds that the trio wore for the Be Love brand campaign. In their picture, which now graces the walls of Pandora stores, the actress and writer and her two sons, Brandon Thomas Lee and Dylan Jagger Lee, get comfortable showing off their sparkling pieces.

In the campaign, Brandon wears a Pandora Nova Lab-Grown Diamond Pendant Necklace and Dylan wears a Pandora Era Lab-Grown Diamond Pendant Necklace.

While on set for the campaign shoot, which took place in May 2023, Dylan and Brandon were asked which Pandora pieces most resembled their mom. Brandon, 27, replied: “My necklace, just because it’s very delicate and elegant, but still very impressive… and it’s close to my heart.”

“[This] a bunch of diamonds because it grows in meaning over time and gets better and better as it goes,” replied Dylan, 26, referring to his rings.

Anderson then counted out the three diamonds she felt represented her family, saying, “You, me and Brandon.”

Pamela Anderson and her sons Dylan and Brandon for Pandora.

Mario Sorrenti

In the campaign, Anderson wore several Pandora pieces, including an Infinite Lab Grown Diamond Ring 0.25 carats tw 14k white gold and 14k gold as well as an Infinite Lab Grown Diamond Ring 2.00 carats tw 14k gold, 1.00 carats tw 14k gold and 1.00 carat tw 14k white gold.

Brandon and Dylan also displayed multiple pieces, such as Infinite Lab Grown Diamond Bracelets in 0.25 carats tw 14k gold and 14k white gold and several rings, among them, the Infinite Lab Grown Double Sided Diamond Ring in 0.50 carats tw 14k gold, Infinite Lab Grown Diamond Ring 2.00 carats tw 14k white gold, Infinite Lab Grown Diamond Ring 1.00 carats tw 14k white gold and Infinite Lab Grown Diamond Ring 0.25 carats tw 14k gold.

Pamela Anderson Turns Out in Style at Pandora Diamonds NYFW Event With Her Sons (Exclusive)

Icon first teamed up with Pandora in August 2023 to introduce three new collections of lab-grown diamonds — Pandora Nova, Pandora Era and Pandora Talisman.

The campaign was also presented Vogue chief creative officer Grace Coddington, model Precious Lee, American Sign Language interpreter, performer Justina Miles and other creators and unveiled new rings, bracelets and pendants — the latter an “elevated take” on the Danish brand’s popular pendants, according to a press release at the time .

In the brand’s continued effort to make diamonds accessible, pieces in the collection range from $290 to $4,450.

Pamela Anderson and sons Dylan and Brandon.

Jon Kopaloff/FilmMagic

Pandora’s Be Love campaign launched in January 2024 with a star-studded ad featuring Chloe Bailey, Halle Bailey and Selma Blair. The campaign showcased Pandora’s Be Love platform, which, according to a press release, is focused on “celebrating the transformative power of love.”

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On Monday, May 6, Anderson made her Met Gala debut in a stunning Oscar de la Renta chiffon gown, which she accessorized with sparkling Pandora jewels. Her jewelry, which featured pink and white diamonds, contained nearly 200 carats of lab-grown diamonds (it also marked Pandora’s debut with pink diamonds).

Pamela Anderson at the Met Gala 2024.

Cindy Ord/MG24/Getty

In a behind-the-scenes video shared with PEOPLE, Anderson initially sports three diamond necklaces around her neck before Pandora’s team switches things up by draping two strings of diamonds over her shoulders for a chic, unexpected twist.

Anderson’s partnership with Pandora is tied to her passion for sustainability; the brand’s collection of lab-grown diamonds demonstrates its commitment to reducing its carbon footprint.

“I’m in a very free space right now where I have the opportunity to enjoy beauty and fashion on my own terms in pieces created with Pandora just for me,” Anderson said via a press release shared with PEOPLE. “There’s always an appeal in finding new ways to approach style while reducing harm to our environment – being adorned with diamonds is a luxury, and to have those diamonds produced in a sustainable way is innovative and exciting, so I get the best of both worlds.”

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Source: HIS Education