Penn Badgley gives a subtle nod to one of his most legendary characters.
The actor, 38, ditched his signature curls for a hairstyle in a new campaign for Moncler’s spring 2025 collection, drawing comparisons to his character Dam Humphrey in season one Gossip Girl.
Fittingly, the campaign is themed around New York City, which is not only Badgley’s home, but also the setting of the teen drama series that aired on the CW from 2007 to 2012. In the paparazzi-style images, some of which are black and white, the Your the star shows off her busy look as she strolls through the city’s cobbled streets.
“The latest chapter of the Moncler collection story takes place in New York, embodied by world-renowned actor and New York resident, Penn Badgley,” the press release said. “Penn steps into the lead, attuned to the pulse of the iconic city he calls home. The wardrobe responds in a nutshell: city-driven elegance interpreted according to Moncler’s codes.”
Penn Badgley for Moncler.
Moncler
Penn Badgley looks back at Joe’s dark past and teases Your‘Killer Finale’ in Creepy Season 5 Trailer: ‘Goodbye, You’
“Every city variable is considered in a modular complete layout, made for life in the spotlight or behind the scenes,” the statement continued. “A careful palette of beige, navy, gray and black can be effortlessly applied to the myriad needs and changing conditions of a metropolitan dress code.”
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Penn Badgley for Moncler.
Moncler
Badgley wears a range of timeless styles from Moncler’s latest collection, including a quilted puffer jacket and coat.
“I remember when the Moncler jacket was, for me, an aspiration — so working with them in the city I’ve called home for nearly twenty years has been a beautiful experience,” the actor says via press release. “This collection evokes the simplicity and practicality of an urban uniform, but with the beauty and elegance unique to Moncler. It’s clean, super comfortable and elevated, as you’d expect.”
Penn Badgley for Moncler.
Moncler
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The campaign comes ahead of the fifth and final season of Badgley’s hit Netflix series Yourin which he plays serial killer Joe Goldberg. The Season 5 teaser, released on Thursday, January 16, shows the character returning to New York City.
According to the official diary, Joe’s attempt to live “happily ever after” is cut short when “his perfect life is threatened by the ghosts of his past and his own dark desires.”
The trailer opens with Joe reciting his classic line in a deep whisper: “Hello, you. do you remember me Because I remember you.”
Your season 5 premieres April 24 on Netflix.
Categories: Trends
Source: HIS Education