Pizza-Flavored Cereal? Cinnamon Toast Crunch Teams Up with Totino’s for ‘Bold’ New Mashup

Two iconic flavors are joining the same team ahead of Super Bowl LIX.

General Mills is partnering with Totino’s for a mashup product that’s so wacky it might just work: pizza-flavored cereal. In a press release shared with PEOPLE on Jan. 22, the companies revealed that the limited-edition breakfast product will pair the savory taste of Totino’s Pizza Rolls with the sweetness and shape of Cinnamon Toast Crunch cereal to create a “match made in mashup heaven” full of “bold flavors.” .”

And to give customers the “ultimate experience”, the exclusive flavor will be served in packaging inspired by a pizza delivery box.

Not sure if you want to invest your hard-earned money in an outside-the-box partnership? You’re in luck: Starting Tuesday, January 28th at 7:00 PM EST, fans will be able to score a limited edition flavor for free at the Cinnamon Toast Crunch online store, though the product is on a first-come, first-served, release basis.

Cinnamon Toast Crunch Totinos Pizza Flavor cereal.

General Mills

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This isn’t the first time General Mills has treated cereal lovers to innovative, limited-edition Cinnamon Toast Crunch products. Last year, the company partnered with Victor Allen’s Coffee to launch Cinnamon Toast Crunch iced coffee — which hit the shelves of major retailers in March. In 2020, the company debuted Cinnamon Toast Crunch flavored milk in partnership with Nestle Sensations.

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Cinnamon Toast Crunch Totinos Pizza Flavor cereal.

General Mills

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And Totin is no stranger to a fun moment at the Super Bowl: Last year, the company hired Saturday night live alum Pete Davidson for a pair of commercials during the big game — trying to inspire fans to forgo delivery of their classic pizza crusts, which can be made at home.

“I’ve always been a huge fan of Totino’s. The bite-sized pizza rolls are the perfect game day snacks, which I’ve enjoyed since I was a kid. So when the brand approached me about this campaign, I had to say yes,” the actor said exclusively to PEOPLE about the partnership last year. “I get to eat all the Totino’s Pizza Rolls my heart desires while I’m on set and who can tell?”

Categories: Trends
Source: HIS Education