Rihanna Teases the Return of Savage x Fenty Fashion Show: 'We Want a New Message' (Exclusive)

Rihanna has a vision for the new Savage X Fenty fashion show.

The singer and entrepreneur, 36, teased the return of star-studded fashion shows at the premiere of the new underwear collection from her label Lavish Lace on Thursday, October 10.

“I want the show to come back,” she told PEOPLE at an event held at Century City Mall Nordstrom in Los Angeles. “We’re doing a turnaround on the face of the brand and just trying to launch everything.”

She continued: “We want a new message, a new logo. We’ve just launched new collections and you’ll see us introduce a brand new Savage X Fenty brand, and then we might take it from there.”

Rihanna at the presentation of Fenty x Puma sneakers, December 2023.

Frazer Harrison/Getty

Rihanna Shares Details on Her Mom’s Uniform: ‘Anything Stretchy’ (Exclusive)

The Grammy winner also opened up about her motherly uniform of parenting her two sons, RZA, 2, and Riot, 14 months, who she shares with her partner, rapper A$AP Rocky.

“Anything that’s comfortable, anything that’s stretchy, anything that’s easy to bend down and pick up my kids. Those are the things I look for,” she said. “Things that don’t scratch me, don’t scratch them. I have a lot to do in a day in the life of a mom.”

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Rihanna at the Savage x Fenty Show Vol. 4. Dennis Leupold for Rihanna’s Savage X Fenty Show Vol. 4 presented by Prime Video

The last Savage x Fenty show was filmed in October 2022 in Los Angeles and arrived on Prime Video on November 9, 2022.

Six months after giving birth to her first baby in May of that year, Rihanna channeled Mother Earth and Mother Nature at the show’s opener. After the opening track “See You Again” by Tyler, The Creator, the music switches to “DMB” by A$AP Rocky. Rihanna appeared wearing a blue corset with floral details, sheer gloves and stockings and black tulle shoulders.

Savage x Fenty Vol. 4 show. Kevin Mazur/Getty Images for Rihanna’s Savage X Fenty Show Vol. 4 presented by Prime Video

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“I’m looking forward to it [people seeing] that,” Rihanna told PEOPLE ahead of the show’s airing. “It’s the first real thing I’ve done since giving birth, work-wise.”

Vol. 4 also featured celebrity appearances from Cara Delevingne — who rocked bleached brows in her underwear — Sima Liu, Precious Lee, Irina Shayk, Joan Smalls and Johnny Depp.

Rihanna’s Savage x Fenty debuted in 2018, and the brand’s first (non-televised) fashion show took place during New York Fashion Week that year. The first television special, vol. 2, premiering in September 2019. Vol. 3 premiered in September 2021.

Categories: Trends
Source: HIS Education