Snoop Dogg and His Family Star in Holiday Campaign for The Children’s Place: ‘I’m Here with the Crew’

Snoop Dogg is feeling merry with his family this holiday season.

The “Drop It Like It’s Hot” artist, 52, and wife Shante Broadus star in a new holiday ad for The Children’s Place, alongside their children and grandchildren showing off their sweet family style.

“Family is everything. Working with family is truly a blessing. Having Shanta, my children and my grandchildren be a part of this holiday campaign is nothing short of amazing,” the iconic rapper shared in a statement about the collaboration.

“I’m not going to lie, the shoot made me feel festive and bouncy. Children’s Place matching family styles and pajamas will be for everyone who wants to be dressed in the stuff. You know the Broadus family will be getting along all season long with The Children’s Place.”

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The West Coast artist has sons Corde (29) and Cordell (26), as well as a daughter Cori (24) with his wife Shante, whom he has been married to since 1997. He also has a son Julian (25) from a previous relationship. He is the grandfather of Luna, Journey, Zion, Sky, Kai and Elleven.

In a clip shared with PEOPLE from Words + music: From streets to apartments, in June, Snoop reflected on his legacy and being a grandfather.

“I’m a grandfather of six, with one on the way. And my grandchildren are everything to me because they all get a piece of my heart individually and they’re different,” Snoop said in the clip. “My oldest grandson Zion told me he was the biggest star in the family. He took my Snoop Loopz box and put his little cover on the front and made his own cereal.”

“And then my granddaughter CC (Journey), she plays tennis, she loves her dad. She sees me in the grocery store in my Corona ads and whatnot… [she says], ‘Daddy!’ It means everything in the world to me that they call me that because I had a dad.”

He added: “My grandfather was my best friend and the fact that I was that to my grandchildren shows that I actually did well and managed to survive the circumstances. Now I can look back – I can teach those who want to get to this level. Or at least give them a blueprint and help them avoid some of the pitfalls they’ve had to deal with.”

Snoop Dogg and his children.

Jason LaVeris/FilmMagic

Last holiday season, Snoop and family posed for SKIMS’ Holiday Family of the Year.

In traditional fashion, the Broads all wore the same flannel pajamas. Snoop even had a twinning moment with two of his grandchildren, the three of them in fuzzy black outfits.

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Source: HIS Education