Taco Bell Is Expanding Its Value Meals with $5, $7 and $9 Luxe Cravings Boxes

Taco Bell is making some changes to its popular meal.

The Mexican food chain, which jumped into the dining scene last summer with the introduction of its $7 Luxe Cravings Box, is kicking off the new year by expanding its offerings — including adding new price options.

In its first announcement of 2025, Taco Bell is “redefining value” — and appealing to fast-food chain fans on a variety of budgets — with its new $5 and $9 Luxe Cravings Boxes, the chain said in a press release.

Taco Bell Luxe Cravings Box.

Taco Bell

Starting Thursday, Jan. 16 and running through June, Taco Bell customers can now choose from an expanded full-size meal lineup: the $5 Classic Luxe Box, the $7 Supreme Luxe Box, and the $9 Discovery Luxe Box.

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Additionally, to “keep things fresh,” the $9 meal will feature “rotating limited-time menu innovations,” the restaurant chain notes.

For the $5 Classic Luxe Cravings Box, the starter lineup includes the chain’s Beefy 5-Layer Burrito, a crispy taco, cinnamon and a medium-sized drink. Meanwhile, the $7 Supreme Luxe Cravings Box currently comes with a Chicken Chalupa Supreme, Beefy 5-Layer Burrito, Crispy Tacos, Chips with Nacho Cheese Dip and a Medium Drink.

The most expensive offering, the $9 Discovery Luxe Cravings Box, consists of one Doritos Locos Tacos, a crispy taco, a cinnamon roll and a medium drink, plus one of the newest innovations on Taco Bell’s menu, which will rotate regularly.

All New Luxe Cravings Box Taco Bell Options.

Taco Bell

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Taco Bell first introduced the Luxe Cravings Box at an original price of $7 in June 2024, stating that the bundle offer is 55% off compared to buying the products separately.

Initially, the box included a Chalupa Supreme, a Beefy 5-Layer Burrito, a Double Stacked Taco, chips with cheese dip and a medium drink.

At the time, the news followed decisions by several other chains to introduce value meals, including McDonald’s rolling out its $5 meal deal and Wendy’s upgrading to its beloved Biggie Bag.

Categories: Trends
Source: HIS Education