The 15 Most Popular Products Amazon Shoppers Bought on Prime Day, Some of Which Are Still on Sale Now

And in just the blink of an eye, Prime Day 2023 has come to a close. 

Over the last 48 hours, Amazon shoppers scooped up millions of deals, taking advantage of discounts in nearly every category. According to a press release, on the first day of Prime Day, Prime members bought more than 375 million items, driving more than $2.5 billion in sales — making this year’s Prime Day the biggest ever.  

If you missed out on shopping the event — or just forgot to add that one product to your cart — don’t worry: Amazon is still teeming with thousands of post-Prime Day deals in every department, including home, kitchen, fashion, beauty, and electronics. 

Prime Day-Level Deals Are Still Happening in Amazon’s Outlet — and All of These Finds Are Under $10

Keep scrolling to check out Prime Day 2023’s most popular products.

Amazon’s Best-Selling Products from Prime Day 2023 

• Fire TV Stick with Alexa Voice Remote, $39.99
• Laneige Lip Glowy Balm, $18
• Apple AirPods Pro (2nd Generation), $199 (orig. $249)
• Apple AirPods (2nd Generation), $99 (orig. $129)
• Bissell Little Green Multi-Purpose Portable Carpet Cleaner, $122.59

Out of the millions of items on sale during Prime Day, shoppers were most infatuated with products from Apple, Bissell, and Laneige, and the home, fashion, and beauty departments were among the top-selling categories. Globally, the best-selling product during Prime Day was the Fire TV Stick, with Prime members purchasing millions of this and other Alexa-enabled devices. 

Fire TV Stick with Alexa Voice Remote, $40

Amazon

Buy on Amazon

$40

Apple AirPods (2nd Generation), $99 (orig. $129)

Amazon

Buy on Amazon

$129
$99

Along with these top products, Amazon’s independent sellers had one of the best Prime Days yet. This year, Amazon had the most Prime Day deals on products from small businesses ever, including brands like Caraway, True Classic, and Tushy.

Caraway Nonstick Ceramic Cookware 12-Piece Cookware Set, $395 

Amazon

Buy on Amazon

$395

Tushy Basic 2.0 Bidet Toilet Seat Attachment, $60

Amazon

Buy on Amazon

$69
$60

PEOPLE-Loved Best-Selling Products from Prime Day 2023

• Apple AirPods Pro (2nd Generation), $199 (orig. $249)
• Apple AirTag 4-Pack, $89.99 (orig. $99)
• Apple AirPods (2nd Generaton), $99 (orig. $129)
• Apple Watch Series 8, $529
• Crest 3D Whitestrips, $45.99
• Laneige Lip Sleeping Mask, $24
• Samsung 55-Inch QLED 4K The Frame, $1,197.99 (orig. $1,497.99)
• iRobot Roomba 692 Robot Vacuum Cleaner, $270 (orig. $299.99)
• Inse Cordless Vacuum Cleaner, $109.98 with coupon (orig. $449.98)
• Benevolence LA Plush Velvet Jewelry Box Organizer, $22.49 with coupon (orig. $24.99)

This year, PEOPLE shoppers snapped up tons of Apple devices, including watches, headphones, and tablets. Right now, you can still pick up a pair of Apple AirPods Pro for just $199 — the same price we saw throughout the two-day sale — as well as a pack of four AirTags that are handy to add to anything you want to keep track of, such as suitcases and those aforementioned headphones. 

Vacuums also dominated PEOPLE reader sales, including the iRobot Roomba 692 Robot Vacuum Cleaner and the Inse Cordless Vacuum Cleaner that’s still down $340. Shoppers were stocking up on beauty products as well, including the ever-beloved Laneige Lip Sleeping Mask and the best-selling Crest 3D Whitestrips that reviewers swear changed their smile completely.

Missed Amazon Prime Day? You Can Still Score This ‘Extremely Powerful’ Cordless Vacuum for Just $70

Although many of these products are still on sale right now, there’s no guarantee that these discounts will last much longer. Head to Amazon now and shop the most popular products from Prime Day 2023, then make sure to speed over to checkout to capitalize on these massive markdowns. 

Apple AirPods Pro (2nd Generation), $199 (Save $50)

Amazon

Buy on Amazon

$249
$199

Laneige Lip Sleeping Mask, $24

Amazon

Buy on Amazon

$24

Apple AirTag 4-Pack, $90 

Amazon

Buy on Amazon

$99
$90

iRobot Roomba 692 Robot Vacuum Cleaner, $270 (Save 10%)

Amazon

Buy on Amazon

$300
$270

Crest 3D Whitestrips, $46

Amazon

Buy on Amazon

$46

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Categories: Trends
Source: HIS Education