Gone are the days when traditional methods were what every business owner should follow. In modern times, artificial intelligence is taking over the conventional approach to doing things. If you are a business owner, read this blog to the end to find out how the upcoming trends will change the world of digital marketing.
Now let’s find out how AI trends will change the face of digital marketing in 2022.
How is AI shaping the future of digital marketing?
Before we get into the details, let’s go through some of the famous facts about artificial intelligence that will surely surprise you.
- As many as 61% of marketers stated that AI is by far the most important aspect of their data strategy.
- More than 80% of technology leaders and business owners say AI significantly increases productivity.
- From now on, business productivity can be increased by up to 40% using current artificial intelligence.
- Almost everyone with a smartphone uses AI-powered voice assistants.
- Moderate (about 30%) or significant (more than 53%) benefits were achieved by early adopters of AI.
Since AI became more available, agencies have been able to analyze data using AI to predict upcoming trends and improve overall brand quality. This in turn drastically changes the way any brand conducts digital marketing.
All these changes came into effect a few years ago, when the marketing world shifted from a traditional model to a new and improved digital one that offered an advanced marketing strategy. The main focus of the model used earlier was to target consumers based on their behavior, which further led to automation and virtual sales, which led to the need for virtual customer service.
As AI develops, the time will soon come when it will be able to augment human decisions and thoughts. Statistics also show that it will contribute healthily to the global GDP as well.
Over time, the customer will begin to demand, which is why AI and digital marketing consultants will also need to improve if they want to keep up.
Let us introduce you to some of the tools that will play a significant role in shaping the new world of digital marketing.
AI tools that will change the world of digital marketing
AI is a pretty powerful tool and it’s no secret, but what does it do? In short, AI enables companies to tackle one of the toughest challenges in the modern world, which is winning over consumers.
This goes through the entire process, from the initial planning stage and conversion rate to the customer loyalty stage. AI plays a key role in the overall growth and success of a marketing campaign. If an organization plays its cards right with proper use of artificial intelligence, it will be able to stay ahead of the curve.
So far, the world has seen only a few applications of the new AI technology. One of the best examples of artificial intelligence includes Alexa, the world-renowned voice assistant that is installed in homes around the world.
How does AI benefit small business owners? Let us take a look.
The main advantages of artificial intelligence and what is the use of it?
To put it simply, AI can help small business owners save money while offering increased profitability. AI technology allows users to predict trends so they can have an upper edge in the market. This further helps them to be decisive about how to allocate their budgets and how they should target the audience.
In addition, AI allows companies to produce targeted ads that are smarter.
If one has to talk about artificial intelligence on a larger scale, it is simply positioned to positively impact sustainability, global trends and scalability. If used for the right reasons, it can help make the world a better place.
Below we have mentioned some reasons why artificial intelligence is at the center of attention of every digital marketing company.
- It brings clarity
- It leverages IoT
- It turns to autonomous marketing
- Recognizes tone and voice
- The conversion is natural
These are some of the reasons to watch out for AI in the next few years because if you can crack the AI trends of 2022 in the right way, you could be at an advantage yourself.
Also Read: The Impact of Blockchain on Digital Marketing
Read more Author: Freddie George Education
Categories: How to
Source: HIS Education