Wendy’s Is Making Big Changes to Its Drive-Thrus This Year — and Customers Are Divided

This year, Wendy makes some major changes in her facility and, of course, fans of fast food chain have some thoughts.

Wendy will hire AI to take over the ride orders in large part of its nearly 6,000 US locations in the restaurant by the end of 2025, revealed Kirk Tanner CEO during the invitation of earnings in the fourth quarter on Thursday, February 13th.

The chain currently uses his AI voice assistant, which he began testing in 2023, at about 100 of Wendy’s locations, and plans to expand his use to 500 to 600 by the end of the year, Tanner said.

Wendy and girls scouts collaborate on thin mints Frosty

The ordering assistant, collaboration with Google Cloud, was called Freshai, and Tanner says he personally tested him several times several times a week at Wendy’s location near the chain headquarters in Dublin, Ohio.

According to Tanner, Freshai “provides customers the opportunity to build their commands” and “understand what to look for.”

Stock Picture of Wendy’s Restaurant.

Jhvephoto/Getty

The Executive Director also noted that the accuracy of AI -ja assistant – areas that caused problems for other restaurants that employ AI in their order procedures – “definitely improves.”

And, if the introduction of the voice assistant is going well this year, the chain may expand the use of the voice of Ai on Wendy’s entire network, Tanner said during a call from February 13th.

“He has a bright future,” he said, “and we’re going forward.”

After learning the plans of the Freshai implementation chain, Wendy’s customers had mixed feelings, some were excited, while others expressed doubt and shared frustrating experiences with similar AI assistants.

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Responding to the news to “R/Wendys” subreddit, one chain fan wrote: “Welp time no longer eating in Wendys”, as others agreed: “Yup. The day I withdraw and there is no human interaction is day When I order 10 meals “offer”, “drive and never come back.”

“Ai orders are garbage,” another Reddit user wrote, adding that “they make a mistake, so I often had to have [an] Instead, start taking my order. ”

Picture Stock Wendy’s drive.

Jay Laprete/Bloomberg via Getty

Wendy’s customers on Reddit also expressed their desire to focus their energy to lower the price and increase in quality and not to implement AI tools – but they are still excited about the possibility of a voice assistant expanding in multiple locations.

“It’s sad to say this, but Ai drive-thru is much better than with real people,” one person wrote, while the other echoed, adding that AI helpers “Do not shove three promotions you have to refuse even while you only try get a biggie bag.

“Once the technology is better, it should be a good thing,” added a different user. “It’s hard to hear people sometimes. I have a lot of problems with any emphasis different from mine.”

Categories: Trends
Source: HIS Education