On Friday 21 July 2023, viewers were treated to an unexpected interruption as Good Morning Britain (GMB) was axed, leaving viewers surprised and without the usual morning news on ITV.
What happened to GMB this morning?
On the morning of Friday 21 July 2023, Good Morning Britain (GMB) on ITV was unexpectedly interrupted. Instead of the usual 6am news broadcast, viewers were surprised to discover that GMB was not on the program at all. The show was completely removed from the program for that day.
The reason for the absence of the show is the live broadcast of the match from the Women’s World Cup, specifically the match between the Philippines and Switzerland. This football match took place from 5:50 am to 8:05 am and took up the entire slot that GMB usually fills.
As a result, GMB’s usual three-hour slot until 9am has been replaced entirely by the Women’s World Cup match. Following the football coverage, ITV continued to broadcast a repeat episode of Bradley Walsh’s quiz show, The Chase. The regular Lorraine program started as scheduled at 9 am.
In fact, GMB was not the only show affected by the schedule of the Women’s World Cup. The day before, on Thursday 20 July, both This Morning and Loose Women were also suspended due to live coverage of the tournament.
GMB’s unexpected absence left many viewers confused and disappointed. Some took to social media, particularly Twitter, to express their amazement and question where the show was taking place. They were unaware of the schedule change and wondered why women’s soccer had replaced their usual morning news program.
This scheduling disruption was likely a temporary occurrence as the Women’s World Cup was underway and expected to continue in the coming weeks. On Monday 24 July, GMB, Lorraine and This Morning were due to shut down again to make way for live coverage of women’s football matches.
Overall, the unexpected replacement of Good Morning Britain with the Women’s World Cup broadcast caused frustration and inconvenience for viewers hoping to catch the latest news and updates on that Friday morning.
Why not GMB this morning?
Good Morning Britain (GMB) does not air on a given day due to a schedule change caused by the Women’s World Cup. The tournament kicked off in Australia and New Zealand on July 20, with the significant time difference between those countries and the UK affecting the day’s schedule on ITV.
As the Women’s World Cup matches are broadcast overnight and in the morning, this directly affects GMB’s regular programming, which is usually broadcast from 6am every weekday. On the day in question, GMB is not on the schedule because the slot has been allocated to a live match from the Women’s World Cup.
The schedule changes also affect other daytime shows on ITV, such as Lorraine, This Morning and Loose Women. On Monday, July 24, all of these shows were canceled to make way for football coverage.
Viewers used to tuning in to GMB for their daily dose of news, features and interviews may be disappointed to find that the show has been replaced by live football coverage. However, this scheduling disruption is temporary and is likely to continue for several weeks as the Women’s World Cup progresses.
For fans wondering when GMB will be back on air, the show is scheduled for Thursday, July 27, at 6am. However, the show will be shorter than usual, ending at 8 o’clock, because the match between Portugal and Vietnam will be broadcast live.
Schedule changes during the Women’s World Cup could cause inconvenience to viewers, but are necessary to allow live football matches to be broadcast. As the tournament continues, further schedule adjustments can be expected to allow for more matches, including the knockout stage, until the competition concludes with the final in Sydney on August 20.
It’s worth noting that the BBC’s daytime schedule remains unchanged during this period, as they have chosen to show some of the night’s matches, including Colombia v Korea Republic and USA v Netherlands. Overall, the absence of GMB on certain days is a result of ITV’s efforts to provide live coverage of the Women’s World Cup matches, ensuring that viewers have the opportunity to watch and support their favorite teams during the tournament.
Where is GMB this morning?
This morning, Good Morning Britain (GMB) is off air on ITV due to a schedule change caused by the ongoing Women’s World Cup. The tournament, which began in Australia and New Zealand on July 20, led to significant time differences for viewers in other regions, including the UK. As a result, some matches are broadcast overnight and into the early hours of the morning, directly affecting the regular daytime schedule on ITV.
GMB, which usually airs from 6am every weekday and features presenters such as Susanna Reid, Ben Shephard and Kate Garraway, is not part of today’s schedule. Instead, the slot was allocated to a live broadcast of a match from the Women’s World Cup. This means that viewers who normally watch GMB to get their daily dose of news, reviews and interviews are left without a show on that particular day.
The schedule changes also affected other popular ITV daytime shows, such as Lorraine, This Morning and Loose Women. On Monday, July 24, these shows were also canceled to make way for live football broadcasts.
The temporary suspension of GMB and other daytime shows is a necessary measure to give viewers the opportunity to watch and support the Women’s World Cup matches live. However, it could cause disappointment for fans who were expecting their usual morning show.
For those wondering when GMB will be back on air, the show is scheduled for Thursday July 27th at 6am. However, the show will be shorter than usual, ending at 8:00 a.m., as it will be followed by a live broadcast of the Portugal-Vietnam match. As the Women’s World Cup progresses, further adjustments to the schedule can be expected to allow for more matches, including the knockout stages, until the competition concludes with the final in Sydney on August 20.
Meanwhile, the BBC’s daytime schedule remains unchanged during this period, as they have chosen to show some of the night’s matches, including Colombia v Korea Republic and USA v Netherlands.
Why was Good Morning Britain cancelled?
Good Morning Britain (GMB) has not been permanently cancelled, but may be temporarily off on certain days due to a schedule change prompted by the 2023 FIFA Women’s World Cup. The tournament, which kicked off in Australia and New Zealand on July 20, has led to significant time differences for viewers in other regions, such as the United Kingdom, which affected the broadcast times of the matches.
On certain days, GMB may go off air to make way for live coverage of Women’s World Cup matches. Matches are broadcast overnight and into the early hours of the morning, affecting the regular daytime schedule on ITV.
The temporary cancellation of GMB is part of the network’s efforts to give viewers the opportunity to watch and support the Women’s World Cup matches live. ITV aims to adapt its football coverage during this major sporting event, which has led to schedule changes for some of its daytime programmes.
During this period, the absence of GMB from the schedule could cause disappointment for fans who are used to following morning news, previews and interviews. However, it is important to note that the show is expected to return to its regular broadcast schedule after the Women’s World Cup is over.
The tournament should last several weeks, and the matches will take place in different time zones. As a result, ITV’s daily schedule may continue to be affected on certain days until the Women’s World Cup concludes with the final match in Sydney on August 20.
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Categories: General
Source: HIS Education