WhatsApp Channels has finally launched in India and offers a number of new features that make it easier for businesses and organizations to communicate with large audiences.
What are WhatsApp channels?
WhatsApp channels are one-way broadcast channels that can be used to send messages to a large number of people at once. Channels are perfect for businesses and organizations that need to communicate with their customers or members, such as news organizations, educational institutions, and religious groups.
Advantages of using WhatsApp channels
Reach a large audience: WhatsApp channels can be used to send messages to up to 256,000 people at once. This makes them ideal for companies and organizations that need to communicate with a large number of clients or members.
One-way messaging: Channels are one-way broadcast channels, meaning users cannot reply to messages. This makes it easier for companies and organizations to control the conversation and avoid getting bogged down in answers.
Target specific audiences: Channels can be targeted to specific audiences based on their interests or demographics. This allows businesses and organizations to send targeted messages to people who are most likely to be interested in what they have to say.
Track engagement: Businesses and organizations can track engagement on their channels by seeing how many people have seen and clicked on their messages. This data can be used to improve future communication.
How to use WhatsApp channels?
To use WhatsApp channels, businesses and organizations need to create a channel and then invite people to join. Once people join the channel, they will be able to receive messages from the company or organization.
Creating a channel
- To create a channel, companies and organizations should follow these steps:
- Open WhatsApp and go to the Status tab.
- Tap the Create Channel button.
- Enter a name for the channel and choose a profile picture.
- Choose whether you want the channel to be public or private.
- Invite people to join the channel by sending a link.
- Sending messages
After people join the channel, businesses and organizations can start sending messages. To send a message to a channel, businesses and organizations need to tap the Send to channel button.
Using WhatsApp channels to communicate with your audience
WhatsApp channels can be used to communicate with the audience in a number of ways. For example, you can use channels to:
- Share news and updates with your customers or members.
- Promote new products or services.
- Offer discounts and promotions.
- Organize contests and giveaways.
- Provide customer support.
- Build relationships with your audience.
WhatsApp channels are a powerful new tool that businesses and organizations can use to communicate with their customers or members. Channels offer a number of benefits, including the ability to reach large audiences, send one-way messages, target specific audiences, and track engagement.
Categories: Trends
Source: HIS Education