Mickey Mouse and his friends take to the skies with Alaska Airlines.
Earlier this week, the major US airline announced in a press release that its newest themed plane will draw inspiration from Disneyland – specifically Mickey’s Toontown at the famed theme park in Anaheim, California.
The aircraft, dubbed “Mickey’s Toontown Express,” will fly routes across Alaska Airlines’ network and is the company’s eighth livery in collaboration with the Disneyland Resort, according to the release.
Featuring Mickey Mouse, Minnie Mouse, Goofy, Pluto, Donald Duck and Daisy Duck in Mickey’s Toontown at Disneyland Park, the Boeing 737-800 also features Chip ‘n’ Dale on the boarding doors and wings.
The exterior of the plane took artists more than 400 hours and 20 days to paint by hand, Alaska Airlines said.
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Passengers will be able to fly the “Mickey’s Toontown Express” plane for the next several years before it reaches the end of its normal rotation, Alaska Airlines said in its announcement.
The airline also has other Disneyland Resort-themed liveries, including “Friendship and Beyond at the Disneyland Resort,” which features Disney and Pixar Toy story characters such as Woody, Buzz Lightyear and Jessie at Pixar Pier at Disney California Adventure Park.
On the other hand, the “Star Wars Shuttle to Disneyland Resort” is a dark livery that celebrates Disneyland Park’s Star Wars: Galaxy’s Edge and features the Millennium Falcon on its tail being pursued by TIE fighters.
“Mickey’s Toontown Express” plane.
Ingrid Barrentine/Alaska Airlines
Alaska Airlines and Disney previously allowed several families and special guests to travel on the inaugural “Mickey’s Toontown Express” flight with benefits that included priority boarding for families with children under two, free family seats and coloring books.
Guests flying in the plane’s premium and main cabins also received a children’s choice picnic pack and a jam sandwich for jetsetters, the airline said.
Looking ahead, the Disney-themed plane will offer activity books and snack packs with designs featuring Mickey Mouse and his cartoon friends, while supplies last, according to Alaska Airlines.
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Kids on board “Mickey’s Toontown Express”.
Ingrid Barrentine/Alaska Airlines
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“It’s encouraging how much joy our Disneyland Resort-themed aircraft bring to our guests — the young and the young at heart,” Sangita Woerner, Alaska’s senior vice president of marketing and guest experience, said in a statement.
“What makes this even more special is the return of Mickey Mouse onboard Alaska Airlines since he debuted on our fleet eight years ago,” she continued. “Alaska’s longstanding relationship with the Disneyland Resort has helped create unforgettable experiences for our guests and employees. As a family-friendly airline, it speaks to the care we strive to show every day in these special touches.”
In a statement, Sybil Crum, vice president of marketing and commercial strategy at the Disneyland Resort, praised Alaska Airlines for its long-standing commitment to serving Disney fans.
“Our relationship with Alaska Airlines spans more than 25 years and truly celebrates the magic of Disney,” she said. “The airplane artwork marks the eighth transformation of an Alaska Airlines aircraft that features Disney art and showcases the excitement and playfulness of a reimagined Mickey’s Toontown.”
Crum added, “We are so excited about the opportunity to create even more memorable experiences for our guests together.”
Categories: Trends
Source: HIS Education