ALDI is implementing a new two-limit rule in all of its supermarkets in a few days.
The German retailer is reducing the price of its Crémant De Loire sparkling wine from December 27 to 31.
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Aldi has placed a limit on purchases of its Crémant De Loire sparkling wine
Customers will be able to pick up a bottle for £4.99, down from £8.99 – a 45% discount – but are limited to just two bottles.
Aldi said the two-bottle limit was designed to divide stock among customers so everyone could get a little.
The sparkling wine was launched as part of Aldi’s Autumn Winter collection and comes with notes of creamy, honeyed fruit, quince and golden apple.
Julie Ashfield, Purchasing Executive at Aldi UK, said: “We want everyone to be able to raise a glass of quality wine this festive period without breaking the bank.
“By reducing the price of our exquisite Crémant De Loire to just £4.99 and introducing a two-bottle limit, we are ensuring more customers can experience this exceptional sparkling wine.”
It’s not the first time Aldi has limited the amount customers can get for certain items.
The German discounter, which has more than 1,000 stores in the UK, sparked outrage in November after it limited the number of buyers of its Kevin the Carrot plush toy.
Some customers were outraged that a limit was placed on how many popular toys they could buy.
One wrote on Facebook: “There is a set of three cheats but you can only have two per person – I was so mad as I have three children.”
In November last year, customers were left confused by a “confusing” restriction on the purchase of Kevin the Carrot toys.
To make sure there were enough toys, customers were only allowed to buy two of each type.
But some customers were left confused after being told they were actually limited to two toys in the entire range.
ALDI LAUNCHES CHEAP VEGETABLES
Aldi has joined a number of other supermarkets in slashing the prices of their vegetables ahead of Christmas.
The commercial festive list includes:
- carrots: 8 pieces (1 kg)
- parsnips: 8 pieces (500g)
- Brussels sprouts: 8p (500g)
- broccoli: 8p (each)
- white potatoes: 8 pcs (2 kg)
- red and white cabbage: 8p
- red and white cabbage: 8p
Aldi initially said it was dropping the price of its vegetables, including carrots and parsnips, to 15p.
But a price war began after a number of other major British supermarkets began to cut their prices.
Asda was the first to announce it was cutting prices, to 10p, but the price was quickly undercut by Lidl and Aldi, who said they would charge 9p.
Then Asda and Aldi dropped prices further to 8p.
It comes after Aldi announced that its Christmas dinner will be reduced from December 19 to 24.
The feast costs £11.45 and the retailer claims it serves a family of six.
For £1.91 a head, customers get turkey, potatoes, Brussels sprouts, carrots, broccoli, parsnips, stuffing, Yorkshire poodles and gravy.
Aldi is also the cheapest place to buy a turkey this year, leveling with Lidl, with rival supermarkets battling it out to see who can offer the best prices.
How to save on Christmas shopping
Consumer journalist Sam Walker reveals how you can save money on your Christmas shopping.
Limit the amount of gifts – buying gifts for all your family and friends can cost a fortune.
Instead, why not organize a secret Santa between your closest circles so you don’t have to buy more presents.
Plan ahead – if you have the stamina and the budget, it pays to buy Christmas gifts for next year in the January sales.
Make sure you shop around for the best deals using price comparison websites so you don’t end up shelling out more than you should.
Shop the Boxing Day sales – some retailers start their major Christmas sales early, so you can grab a bargain before December 25.
Shipping may cost you a little more, but it can be worth it if the savings are decent.
Shop at Outlet Stores – You can save a ton of money by shopping at outlet stores like Amazon Warehouse or Office Offcuts.
They operate by selling returned or slightly damaged products at a discounted price, but usually the wear and tear is minor.
Do you have a money problem that needs to be solved? Get in touch by emailing [email protected].
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Categories: Optical Illusion
Source: HIS Education