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Alissa Heinerscheid Wikipedia, Quitting, Bud Light, Religion, Early Life, Salary, Husband, Twitter
Alissa Heinerscheid Wikipedia, firing, Bud Light, religion, early life, salary, husband, Twitter – At Bud Light, Alissa Heinerscheid, 39, born March 4, 1984, works as vice president of marketing. Plus, in the 40-year history of America’s most popular beer, she became the first woman to run Bud Light. At the same time, she worked as the vice president of direct-to-consumer marketing for Anheuser-Busch InBev.
Alissa Heinerscheid Wikipedia, Quitting, Bud Light, Religion, Early Life, Salary, Husband, Twitter
Biography of Alissa Heinerscheid
Name | Alissa Heinerscheid |
Nickname | alyssa |
Age | 39 years |
birthdate | March 4, 1984 |
Profession | Executive |
Zodiac sign | Fish |
Religion | Christendom |
Nationality | American |
place of birth | Santa Fe Ranch, California |
Homeland | A stranger |
Alissa Heinerscheid Wikipedia, Quitting, Bud Light, Religion, Early Life, Salary, Husband, Twitter
Alissa Heinerscheid Physical Statistics
Height | 5 feet 7 inches |
Weight | 60kg |
eye color | A stranger |
Hair color | A stranger |
Shoe size | A stranger |
Alissa Heinerscheid Wikipedia, Quitting, Bud Light, Religion, Early Life, Salary, Husband, Twitter
Alissa Heinerscheid’s Educational Qualifications
School | A stranger |
College or university | wharton school |
education degree | mba degree |
Alissa Heinerscheid Wikipedia, Quitting, Bud Light, Religion, Early Life, Salary, Husband, Twitter
Alissa Heinerscheid’s family
Father | douglas bruce gordon |
Mother | Lisa Long Gordon |
brother sister | A stranger |
children | Son: Unknown Daughter: Unknown |
Alissa Heinerscheid Wikipedia, Quitting, Bud Light, Religion, Early Life, Salary, Husband, Twitter
Marital Status of Alissa Heinerscheid
Civil status | Married |
Name of wife | Enrique Carlos Heinerscheid |
wedding date | May 6, 2011 |
jobs | A stranger |
Alissa Heinerscheid Wikipedia, Quitting, Bud Light, Religion, Early Life, Salary, Husband, Twitter
Alissa Heinerscheid Collection and Net Worth
net worth in dollars | 2 million dollars |
Salary | A stranger |
Alissa Heinerscheid Wikipedia, Quitting, Bud Light, Religion, Early Life, Salary, Husband, Twitter
Alissa Heinerscheid’s social media accounts
Click here | |
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Youtube | Click here |
Alissa Heinerscheid Wikipedia, Quitting, Bud Light, Religion, Early Life, Salary, Husband, Twitter
Minor Facts About Alissa Heinerscheid
With its vice president of marketing, Alyssa Gordon Heinerscheid, suddenly making headlines, Bud Light continues to be a hot topic on the internet. She recently revealed on the Make Yourself At Home podcast that the brand’s goal now is to encourage inclusivity rather than appeal to “frat boys.” Netizens have shown deep interest in who she is and have criticized her brand view of her ever since the interview was made public.
Bud Light’s collaboration with trans influencer Dylan Mulvaney has made it the subject of everyone’s obsession. The company’s attempt to “wake up” and partner with a famous internet personality has outraged ordinary beer drinkers. According to critics, the organization seemed to have no idea who its main demographic was.
The brand’s backlash appears to have been addressed by Alissa Gordon on a recent episode of Make Yourself at Home. She stated that they want to be seen as an inclusive brand rather than one associated with “bawdy and raunchy humor”. Gordon noted:
“I was given a very specific mandate. It seems like this iconic brand needs to progress and rise up. This means inclusion… creating truly inclusive marketing that feels lighter, brighter and different. Both men and women find it attractive. And It’s not. Is representation at the core of evolution? We were hungover. It was crucial that we had a different strategy because Bud Light had a reputation for being a brand of crude humor.
Alissa Gordon has an MBA from the Wharton School. As “the first woman to lead the largest beer brand in the industry,” she proudly claims her achievement. She also has a master’s degree in English and Literature/Letters from Harvard University.
Before becoming a vice president at Anheuser-Busch, Gordon began her marketing career at Tapestry Networks. She left the job five years later to work as a Listerine associate brand manager.
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Categories: Biography
Source: HIS Education