Alissa Heinerscheid Wikipedia, Fired, Bud Light, Religion, Early Life, Salary, Husband, Twitter

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Alissa Heinerscheid Wikipedia, Quitting, Bud Light, Religion, Early Life, Salary, Husband, Twitter

Alissa Heinerscheid Wikipedia, firing, Bud Light, religion, early life, salary, husband, Twitter – At Bud Light, Alissa Heinerscheid, 39, born March 4, 1984, works as vice president of marketing. Plus, in the 40-year history of America’s most popular beer, she became the first woman to run Bud Light. At the same time, she worked as the vice president of direct-to-consumer marketing for Anheuser-Busch InBev.

Alissa Heinerscheid Wikipedia, Quitting, Bud Light, Religion, Early Life, Salary, Husband, Twitter

Biography of Alissa Heinerscheid

NameAlissa Heinerscheid
Nicknamealyssa
Age39 years
birthdateMarch 4, 1984
ProfessionExecutive
Zodiac signFish
ReligionChristendom
NationalityAmerican
place of birthSanta Fe Ranch, California
HomelandA stranger

Alissa Heinerscheid Wikipedia, Quitting, Bud Light, Religion, Early Life, Salary, Husband, Twitter

Alissa Heinerscheid Physical Statistics

Height5 feet 7 inches
Weight60kg
eye colorA stranger
Hair colorA stranger
Shoe sizeA stranger

Alissa Heinerscheid Wikipedia, Quitting, Bud Light, Religion, Early Life, Salary, Husband, Twitter

Alissa Heinerscheid’s Educational Qualifications

SchoolA stranger
College or universitywharton school
education degreemba degree

Alissa Heinerscheid Wikipedia, Quitting, Bud Light, Religion, Early Life, Salary, Husband, Twitter

Alissa Heinerscheid’s family

Fatherdouglas bruce gordon
MotherLisa Long Gordon
brother sisterA stranger
childrenSon: Unknown Daughter: Unknown
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Alissa Heinerscheid Wikipedia, Quitting, Bud Light, Religion, Early Life, Salary, Husband, Twitter

Marital Status of Alissa Heinerscheid

Civil statusMarried
Name of wifeEnrique Carlos Heinerscheid
wedding dateMay 6, 2011
jobsA stranger

Alissa Heinerscheid Wikipedia, Quitting, Bud Light, Religion, Early Life, Salary, Husband, Twitter

Alissa Heinerscheid Collection and Net Worth

net worth in dollars2 million dollars
SalaryA stranger

Alissa Heinerscheid Wikipedia, Quitting, Bud Light, Religion, Early Life, Salary, Husband, Twitter

Alissa Heinerscheid’s social media accounts

instagramClick here
FacebookClick here
TwitterClick here
YoutubeClick here

Alissa Heinerscheid Wikipedia, Quitting, Bud Light, Religion, Early Life, Salary, Husband, Twitter

Minor Facts About Alissa Heinerscheid

With its vice president of marketing, Alyssa Gordon Heinerscheid, suddenly making headlines, Bud Light continues to be a hot topic on the internet. She recently revealed on the Make Yourself At Home podcast that the brand’s goal now is to encourage inclusivity rather than appeal to “frat boys.” Netizens have shown deep interest in who she is and have criticized her brand view of her ever since the interview was made public.

Bud Light’s collaboration with trans influencer Dylan Mulvaney has made it the subject of everyone’s obsession. The company’s attempt to “wake up” and partner with a famous internet personality has outraged ordinary beer drinkers. According to critics, the organization seemed to have no idea who its main demographic was.

The brand’s backlash appears to have been addressed by Alissa Gordon on a recent episode of Make Yourself at Home. She stated that they want to be seen as an inclusive brand rather than one associated with “bawdy and raunchy humor”. Gordon noted:

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“I was given a very specific mandate. It seems like this iconic brand needs to progress and rise up. This means inclusion… creating truly inclusive marketing that feels lighter, brighter and different. Both men and women find it attractive. And It’s not. Is representation at the core of evolution? We were hungover. It was crucial that we had a different strategy because Bud Light had a reputation for being a brand of crude humor.

Alissa Gordon has an MBA from the Wharton School. As “the first woman to lead the largest beer brand in the industry,” she proudly claims her achievement. She also has a master’s degree in English and Literature/Letters from Harvard University.

Before becoming a vice president at Anheuser-Busch, Gordon began her marketing career at Tapestry Networks. She left the job five years later to work as a Listerine associate brand manager.

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Categories: Biography
Source: HIS Education

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