Beyoncé is celebrating the launch of her whiskey brand in style!
On Friday, September 27, Cowboy Carter artist, 43, shared a promotional video on her Instagram account showing her glamorous Paris launch party for SirDavis Whisky.
Wearing a sexy, shimmering gold gown with a plunging neckline, the 32-time Grammy Award winner can be seen posing with a box and bottles of booze and holding a glass to the camera in celebration while sporting a silver bob and nails adorned with the SirDavis horse logo.
On Saturday, September 28, Beyoncé also shared photos of the bash, which took place at a chic Paris hotel – and the Eiffel Tower can be seen lit up in the distance. In the photos, the “Freedom” singer posed on a lounger with a bottle of SirDavis on the table next to her and a crystal glass of the drink in her hand.
Beyoncé.
Beyonce/Instagram
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Beyoncé just launched a whiskey called SirDavis. Here’s why the name is a sweet tribute and what it means
Another shot showed her and husband JAY-Z holding hands as they welcomed their guests at the party, and another photo caught the musician carrying a flashy purse made to look like a bottle of whiskey — complete with the brand’s horse logo.
The post also includes a black-and-white shot of Beyoncé and the rapper, 54, enjoying dinner with their guests, a shot of the name SirDavis carved into a hotel door, and a photo of the singer laughing with friends.
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JAY-Z and Beyoncé.
Beyonce/Instagram
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Beyoncé announced SirDavis last month, writing in a press release that she had been working with Moët Hennessy for “years” to create the American whiskey, which pays tribute to her home state of Texas and her family.
“I’ve always been drawn to the power and confidence I feel when I drink quality whiskey and I wanted to invite more people to experience that feeling,” she wrote in part in the statement.
The singer named this drink after her great-grandfather, Davis Hogue, who was a farmer and car manufacturer in the South. She said that during Prohibition, Hogue “hid whiskey bottles in the empty knots of cedar trees” for his friends and family to find.
“When I discovered my great-grandfather was a moonshine maker, it seemed my love for whiskey was destined,” Beyoncé added in a press release. “SirDavis is my way of honoring him, uniting us through a new shared legacy.”
Categories: Trends
Source: HIS Education